Authorless Events

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Tuesday, June 23, 2020 - 2:00pm to 3:00pm

Whether you live in a flyover state, are just beginning to think about in-store events, or want to broaden your repertoire, authorless events can bring customers into your store, create loyalty, and build your brand. In this session, panelists will share their experiences and successes with authorless events and how other bookstores can monetize off of them.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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