Best Practices for Buying, Marketing, and Handselling Diverse Books

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Wednesday, January 24, 2018 - 3:40pm to 4:40pm
Cotton Row

Booksellers who have successfully expanded sections to include diverse books will share resources and techniques for buying, marketing, and handselling these books. Panelists will represent stores from communities of different sizes and demographics.

Hannah Oliver Depp, WORD Bookstores (Brooklyn, NY/Jersey City, NJ); Lane Jacobson, Flyleaf Books (Chapel Hill, NC); Melanie Knight, Books Inc., (San Francisco, CA); Moderated by Aaron Curtis, Books & Books (Coral Gables, FL)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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