Bookselling 101: Basic Sales Techniques to Engage the Customer

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Sunday, January 29, 2017 - 3:50pm to 5:00pm
Greenway B/C

Being an insightful reader and a book lover is just part of working in a bookstore. While it’s great to introduce someone to their next great read, a bookseller’s goal is to actually sell the book. How do you move from book insight to book sales? In this session, bookselling pros will provide strategies and tips for making the sale and attendees will have the opportunity to practice their newly acquired skills!

  • Linda-Marie Barrett, Malaprop's Bookstore/Cafe (Asheville, NC)
  • Daniel Goldin, Boswell Book Company (Milwaukee, WI)
  • Gillian Kohli, Wellesley Books (Wellesley, MA)
  • Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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