Bookselling 101: Basic Sales Techniques to Engage the Customer

Being an insightful reader and a book lover is just part of working in a bookstore. While it’s great to introduce someone to their next great read, a bookseller’s goal is to actually sell the book. How do you move from book insight to book sales? In this session, bookselling pros will provide strategies and tips for making the sale and attendees will have the opportunity to practice their newly acquired skills!

• Linda-Marie Barrett, Malaprop's Bookstore/Cafe (Asheville, NC)
• Daniel Goldin, Boswell Book Company (Milwaukee, WI)
• Gillian Kohli, Wellesley Books (Wellesley, MA)
• Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)