BTW Articles

12 Apr

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features seven active promotions.

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18 Apr

DOJ Suit Elicits Strong Media Response

In the wake of the U.S. Department of Justice’s filing of a civil suit in district court in New York against Apple and five of the major publishers with agency model pricing for e-books, there were a lot of opinions about the nature and fairness of the suit, as well as some of the implications for the industry. Here is a roundup of some of the press coverage.

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19 Apr

World Book Night Giver Parties in Full Swing

At World Book Night parties from New York to Hawaii this week givers celebrated, shared stories, and left with their carton of books to be given away on the night of April 23.  Here, in photos, is a look at some of the fun at “pickup parties” at bookstores (and one library) across the country.

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24 Apr

Working With Self-Published Authors

In response to the growing number of self-published authors seeking shelf space at indie bookstores, savvy booksellers are establishing programs that clearly define their requirements and streamline the consignment process.

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03 Nov

Teen Reviews Help Make Better Booksellers

To find out if teenagers still love the undead, want more werewolves or something else, some indie booksellers ask teens to write their own reviews, which are posted in-store or in e-newsletters.

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12 Jan

An Interview With Historian and Wi7 Plenary Speaker Douglas Brinkley

Wednesday at Wi7 will be capped by an interview of award-winning historian Douglas Brinkley, author of The Great Deluge: Hurricane Katrina, New Orleans, and the Mississippi Gulf Coast, by Bob Minzesheimer of USA Today. Here Brinkley talks about the heroes and bad faith players in Hurricane Katrina, indie booksellers’ role in the area’s economic recovery, and his upcoming titles.

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14 Mar

Tech Talk: Pinterest for Online Window-Shopping and More

Several indie booksellers who have made Pinterest part of their social media marketing efforts have found it easy and fun to use and better than Twitter for connecting with customers.

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22 Sep

Farley’s Bookshop Goes Big With Small Presses

A consignment arrangement with small presses has enabled Farley’s Bookshop in New Hope, Pennsylvania, to build a deeper inventory selection that has grown customer interest and the store’s bottom line.

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09 Nov

Booksellers Share Best Practices for Promoting E-Books

The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who shared their best practices with BTW.

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26 Jan

E-Books: Where We’ve Been and Where We’re Going

Last week’s Winter Institute session “E-Books: Where We’ve Been and Where We’re Going” presented data on e-book sales growth and trends among IndieCommerce websites and a look at some of the creative ways indie booksellers are drawing customer attention to promote sales.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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