BTW Articles

09 Nov

Five Book Pledge” an Overwhelming Success

Thanks to close to 600 customers who pledged to buy five more books a year and a renegotiation of its lease, A Room of One’s Own ended its fiscal year in the black and with plans to expand.

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02 Feb

Weller Book Works: Operation Book Drop

Weller Book Works recently placed hundreds of free books for people to find throughout Salt Lake City in a guerrilla marketing campaign aimed at promoting both the store’s new location in Trolley Square and “the concept of the book.”

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29 Sep

HarperCollins Launches Comprehensive Backlist Program

HarperCollins’ new Comprehensive Backlist promotion will enable bookstores to promote and sell thousands of its backlist titles through in-store “Digital-to-Print at Retail” using the Espresso Book Machine. The program will feature a mix of traditionally printed books as part of a store’s inventory and DPR editions printed in-store.

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17 Nov

Another Jump in Retail Sales at Bookstores

Book sales were up for the second straight month in September, according to preliminary figures recently released by the Bureau of the Census.

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09 Feb

Verso Study Spotlights Consumer Book Buying Behavior

The results of the third annual “Survey of Book Buying Behavior With Verso Digital,” presented at last month’s Winter Institute, provided insights on e-reader and tablet ownership, the split between e-book/print book purchasing, and the effect of the Borders closing on book buying.

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22 Mar

A Brilliant Way to Talk to Customers

Towne Book Center Marketing Director Kit Little has worked with Red Bubble to turn ABA’s Bookseller DIY templates into an array of “brilliant” marketing materials.

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29 Sep

Ignatius Reilly in the House; Or, Bookstore Game Night

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

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17 Nov

National Book Awards Honor Stories of Struggle

At the 62nd annual National Book Awards ceremony, held yesterday in New York City, stories of struggle were honored and the award winners, who included three women of color, gave voice to them. Also honored with lifetime achievement awards were Books & Books’ Mitchell Kaplan and poet John Ashbery.

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09 Feb

Rainy Day Books Issues a Handselling Challenge

The owners of Rainy Day Books love Alex George’s A Good American so much that they’ve issued a handselling challenge to ABA member stores. The Fairway, Kansas, indie will award a scholarship to Winter Institute 8 to the bookstore that sells the most copies of the novel between now and next fall.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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