BTW Articles

22 Mar

A Brilliant Way to Talk to Customers

Towne Book Center Marketing Director Kit Little has worked with Red Bubble to turn ABA’s Bookseller DIY templates into an array of “brilliant” marketing materials.

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17 Feb

ABA Member Bookstores Eligible for Free BEA Badges

All ABA Regular Bookstore and Provisional members that register for BookExpo America 2011 are eligible for a number of free badges.

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20 Apr

Doodling for a Good Cause

Publishers have banded together to encourage booksellers to get involved in the May 12th celebration of Doodle Day to raise awareness of Neurofibromatosis, a genetic disorder affecting one in 3,000 children.

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08 Jun

SFSU Bookstore Launches Buyback App

Last month San Francisco State University Bookstore launched an app to streamline their buyback process. A first in California, the buyback app allows SFSU students to scan the barcodes of used textbooks with their smartphone and instantly find out how much the bookstore will pay for their books.

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03 Aug

Domnitz Scholarship Open to ABACUS Participants

For the third year, the American Booksellers Association will award the Avin Mark Domnitz Scholarship to attend the Winter Institute to the owner or an employee of a bookstore who submits the store’s 2010 financial data to the ABACUS-10 survey before the August 15 deadline.

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24 Feb

25 ABA Member Stores Open in 2010

Twenty-five ABA member bookstores opened in 2010, with several filling voids left by the closing of chain stores. The openings, and neighborhood response, suggest growing support for locally owned businesses, along with continued support for bricks-and-mortar stores.

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21 Apr

Combining Forces: Shopping Locally and Being Green

Talking Leaves Books owner, and Buffalo First vice president, Jonathon Welch recently talked about the pros and cons of building an active Local First organization.

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08 Jun

Google eBooks™ “How-To” Flier Now Available

In an effort to simplify the e-book-buying process, ABA has created a “how-to” flier outlining the steps of downloading Google eBooks™ onto various e-reader devices.
 
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04 Aug

Harper Offers 20 e-Books for $20

For the month of August, Harper Perennial is offering 20 selected e-books for 99 cents apiece.

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24 Feb

Small Investment, Big Impact: Giving Away $5 Gift Cards

Cynthia Compton of 4 Kids Books & Toys in Indianapolis and Fishers, Indiana, uses the lion’s share of her advertising budget to give away $5 gift cards. And she can rattle off half a dozen reasons why it’s a good idea.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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