BTW Articles

25 Aug

Workman Gives Booksellers a Square Deal

This September, Workman Publishing launches The Square Deal, a program that blends its bestselling backlist with a standout display and generous terms.

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25 Aug

NCIBA’s Hut Landon Takes Technology on Tour

Since July 4, NCIBA Executive Director Hut Landon has been visiting IndieCommerce stores to talk about e-books and provide demonstrations for store staff. Landon walks booksellers through the buying process from downloading Adobe Digital Editions to purchasing e-books using the Nook and iPad.

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10 Aug

Gift and Game Buying Made Easier

The Ingram Content Group’s expanded gift and game catalog, which includes more than 125 vendors selected by Ingram buyers and former booksellers, can be used to help launch or augment a store’s non-book inventory.

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04 Aug

Harper Offers 20 e-Books for $20

For the month of August, Harper Perennial is offering 20 selected e-books for 99 cents apiece.

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03 Aug

Domnitz Scholarship Open to ABACUS Participants

For the third year, the American Booksellers Association will award the Avin Mark Domnitz Scholarship to attend the Winter Institute to the owner or an employee of a bookstore who submits the store’s 2010 financial data to the ABACUS-10 survey before the August 15 deadline.

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03 Aug

MRM Elizabeth Nichols to Leave ABA

Elizabeth Nichols, a member relationship manager (MRM) at the American Booksellers Association, will be leaving ABA for a position closer to home. Booksellers in Nichols' regions can direct questions to Member Relationship Manager Kaitlin Pitcher.

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28 Jul

Penguin Easel Promotes Indie E-book Sales

To promote indie bookstores and their ability to sell e-books, Penguin is creating customized easels for stores selling Google eBooks™ via their IndieCommerce websites.

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28 Jul

Buying It: Turning the Scan Into a Sale

Dealing with customers who are obviously browsing the store to buy elsewhere can be tricky. To steer them toward the cash wrap instead of the door, booksellers are engaging customers in conversations and using videos, signage, and fliers with QR codes.

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21 Jul

Responding to the Borders Liquidation: An Action Kit

Here’s an action kit of marketing ideas and strategies that can help spread the word that indie bookstores are alive, well, and very much open for business, both in-store and online.

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13 Jul

The Oldest Bookstore in the West Turns 160

Since its founding in 1851, Books Inc. has weathered every major change in the book industry, in addition to the California Gold Rush, the Civil War, and nearly every San Francisco earthquake on record. Books Inc.’s longevity is cause for a series of small celebrations at its various locations throughout the year.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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