BTW Articles

20 Mar

Building Passion to Inspire Word-of-Mouth Sales

At Winter Institute 2014, Brains on Fire’s Geno Church presented a variety of case studies on word-of-mouth marketing to help booksellers inspire indie bookstore passion among their customers.

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13 Mar

L.A. Times Festival of Books Adds Indies

The Los Angeles Times Festival of Books has added IndieBound buy buttons to its website’s authors and performers page in response to last week’s outcry over the exclusive Amazon purchasing links provided for each of the event’s participating authors.

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13 Mar

Bookstores Can Soon Sell, Buy Back Used Textbooks Through Ingram

Independent booksellers will soon be able to sell and buy back used higher education textbooks through Ingram Content Group’s expanded textbook program.

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06 Mar

Bancard Offers New Credit Card Processing Option for ABA Members

The American Booksellers Association has formed a new affiliate partnership with Bancard Systems, a credit card processing company that is offering exclusive, low rates for ABA member bookstores and free side-by-side rate comparisons. 

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06 Mar

ABA Welcomes Kobo’s Nicole Elliott to White Plains Offices

In an effort to optimize the Kobo experience for ABA bookstore members, Kobo’s Nicole Elliott will be working at the association’s offices for several days each month and will be available to member bookstores and ABA’s Kobo team.

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05 Mar

Original Artwork by M. Sarah Klise Up for Grabs at Children’s Institute

Booksellers attending next month’s Children’s Institute in San Antonio, Texas, will be in the running to win an original piece of artwork by award-winning illustrator M. Sarah Klise. 

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27 Feb

A Q&A With Gabrielle Zevin, Author of April’s #1 Indie Next List Pick, The Storied Life of A.J. Fikry

The talk of the independent bookselling community, The Storied Life of A.J. Fikry follows the life of a bookstore owner as he deals with the trials and tribulations of life, love, and the book business. Here, author Gabrielle Zevin discusses the inspiration for her story and how she learned so much about the inner workings of the book business without stepping behind a checkout counter.

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27 Feb

95th Annual Children’s Book Week Poster Unveiled

The official 2014 Children’s Book Week poster commemorating the 95th year of the reading and literacy celebration, running this year from May 12 to 18, was designed by Robin Preiss Glasser, the award-winning illustrator of the Fancy Nancy series.

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20 Feb

Introducing a Community Sharing Space for Bookstore Display Ideas

Bookseller Gary Robson of Red Lodge Books & Tea, working in collaboration with ABA, has created two boards on Pinterest where booksellers can share ideas about displays and discover innovative ways to showcase books and sidelines in their stores.

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20 Feb

James Patterson Begins Distributing $1 Million to Indie Bookstores

Author James Patterson has begun fulfilling his promise to give away $1 million in grants to independent bookstores, distributing $267,000 to 55 bookstores across the country thus far.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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