BTW Articles

03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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27 Jul
Jamie Ford, Author of The Many Daughters of Afong Moy

A Q&A With Jamie Ford, Author of August Indie Next List Top Pick “The Many Daughters of Afong Moy”

“The descendants of Afong Moy dig into their inherited pasts with astonishing results. A hopeful, beautiful read!” said Beth Mynhier of Lake Forest Book Store in Lake Forest, Illinois

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13 Jul
Where's Waldo at Brick & Mortar Books

Bookstores Take on Find Waldo Local 2022

This July, independent bookstores are dedicating displays and hiding spots for the beloved bespectacled character, Waldo.

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06 Jul
Melissa Albert’s Our Crooked Hearts

A Q&A with Melissa Albert, Author of July/August Kids’ Indie Next List Top Pick “Our Crooked Hearts”

“Two storylines — past and present — converge into one when a mother’s past mistakes come back to hunt her daughter,” said Megan Irland of The River's End Bookstore in Oswego, New York.

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29 Jun
Gabrielle Zevin, Author of July Indie Next List Top Pick Tomorrow, and Tomorrow, and Tomorrow

A Q&A With Gabrielle Zevin, Author of July Indie Next List Top Pick “Tomorrow, and Tomorrow, and Tomorrow”

“I am deeply mourning finishing this book. Zevin has masterfully created a love story for friendship that will stay with me,” said Vina Castillo of Kew & Willow Books in Kew Gardens, New York.

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01 Jun

How Bookstores Are Celebrating Pride Month

In celebration of Pride Month, independent bookstores have been sharing their plans including special events and displays.

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25 May
This Time Tomorrow by Emma Straub

A Q&A With Emma Straub, Author of June Indie Next List Top Pick "This Time Tomorrow"

“This is the perfect blend of heartbreak and heartfelt laughter that we could all use a dose of right now,” said Javier Ramirez of Exile in Bookville in Chicago, Illinois.

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04 May
Casey McQuiston author of I Kissed Shara Wheeler

A Q&A with Casey McQuiston, Author of May/June Kids' Indie Next List Top Pick "I Kissed Shara Wheeler"

“If you love scavenger hunts, runaway prom queens, Taco Bell, and young queer self-discovery, this is your book!” said Julia DeVarti of Books Are Magic.

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18 Mar
Independent Bookstore Day 2022

How Bookstores Are Celebrating Independent Bookstore Day

In celebration of Independent Bookstore Day (April 30), independent bookstores have been sharing their plans including special events, speakers, and bookshop crawls.

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27 Apr
Book Lovers by Emily Henry

A Q&A With Emily Henry, Author of May Indie Next List Top Pick "Book Lovers"

“This book is perfect,” said Michelle Stiles of Magers & Quinn Booksellers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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