BTW Articles

13 May

Highlighting the Helpers: Ingram Ramps Up Inventory for Booksellers

To help booksellers keep their businesses running smoothly during the COVID-19 crisis, Ingram has worked to provide an expanded inventory and Direct to Home fulfillment service. 

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13 May
The sneeze guard at Main Street Books.

Booksellers Around the Country Show Off Their New Normal

Many bookstores are still in various states of closure to the general public, offering instead home delivery and curbside pickup, and others have reopened with social distancing measures in place.

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13 May

Marketing Meetup Recap: Retaining New Customers

Guest speaker Jordan Brannon of Coalition Technologies shared best practices for communication and other ways booksellers can retain new customers. 

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13 May
ABA Education logo

Is Your Website ADA Compliant?

As bookstores around the country shift their focus to online sales due to the coronavirus outbreak, web accessibility, or ADA compliance, has become increasingly important. 

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05 May
ABA Meetups Logo

Marketing Meetup Recap: Virtual Events, Part III

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

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29 Apr

Highlighting the Helpers: Isaac Fitzgerald Emcees #SIBYAAfterDark

“Once it ended, I had so many authors and readers reach out to ask how they could help and get involved. Having so many stellar YA authors involved definitely piqued folks’ interest,” said Fitzgerald. 

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28 Apr
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Marketing Meetup Recap: Hosting Virtual Events, Part II

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

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22 Apr

How Independent Bookstores Are Driving Online Sales

According to the IndieCommerce team, browsers on indie bookstore websites are more likely to purchase a book online than ever before. 

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22 Apr
Charm City Books Care Packages

Indie Bookstores Give Back to Each Other, Their Communities

Booksellers are offering their expertise online, donating to the #SaveIndieBookstores campaign, creating care packages, and sending thank you notes to local healthcare workers. 

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15 Apr

Highlighting the Helpers: Recent Supporters of the #SaveIndieBookstores Campaign

NAIBA, Michael Connelly, BookCon, and Shelf Awareness have all stepped up to show their support. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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