BTW Articles

02 Apr
ABA Education logo

Marketing Meetup Recap: Blog Marketing

ABA's latest Marketing Meetup covered the different ways booksellers can market their store using a blog.

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02 Apr
Andrew Yang at Prairie Lights in Iowa City.

Iowa City Bookstore Hosts 2020 Presidential Candidates

Prairie Lights in Iowa City, located in the swing state of Iowa, recently hosted 2020 presidential candidates Marianne Williamson and Andrew Yang. 

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03 Apr

Maria’s Bookshop Will Stay in the Family

“I grew up with this bookstore,” said Evan Schertz, son of Andrea Avantaggio and Peter Schertz. “I’m very excited to step in to learn all I can and lead Maria’s Bookshop into the next chapter.”

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02 Apr
An image of the Summer Reading Challenge coloring activity, to be distributed to readers by indie stores.

ABC Launches Super Summer Reading Challenge

The entire collection of the ABC Group’s Super Summer Reading Challenge can be downloaded from BookWeb’s Marketing Assets page now. The program is open to all ABA member bookstores.

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03 Apr

Around Indies

Changing Hands, Title Wave celebrate anniversaries; Bookbub, Uproxx, VisitDallas.com, Hoodline name top bookstores in U.S.; River House Books named best in Monterey County; Powell's, San Marino Toy and Book Shoppe, Hub City, Bennington Bookshop featured in local news; Tom Gerald retires.

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03 Apr

The Lit. Bar Hosts Soft Launch Events

The Lit. Bar owner announced that grand opening plans for the store are currently underway. 

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26 Mar

Around Indies

Texian now open; Charis relocates; Book Den owner celebrates 40 years; The Well-Read Moose celebrates fifth anniversary, Boswell celebrates 10th anniversary; Ellen Plumb's named Emerging Business of the Year; Books & Books, E. Shaver, The Book Store, The Book Catapult, Run for Cover, The Lit. Bar, Classic Lines, Elliott Bay, Ada's Technical featured in local news; Dudley's joins 1% for the Planet.

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27 Mar
IndieCommerce logo image

ABA Learning on Demand: Creating Custom Order Confirmation E-mails & Invoices

The live demonstration, available on bookweb, illustrated how booksellers can create custom order confirmation e-mails and invoices using a new feature on their IndieCommerce websites. 

 
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26 Mar
The cover image for Bookselling in America and the World.

Spotlight on ABA History: “More Than Merchants: Seventy-Five Years of the ABA”

This chapter discusses ABA’s operations during World War I and its move to a full-time staff, among other topics.

 

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26 Mar
Greenlight Bookstore's storefront.

How Your Bookstore's Charitable Giving Can Be Mutually Beneficial

“We thought it would be worthwhile to try to add up all the ways the bookstore gives back in a given year and share that with customers who might not be aware of the scope of it,” Jessica Stockton Bagnulo said. “It’s also a way to point out how much independent and locally owned stores in general contribute to their communities, and reinforce our message of the value of shopping local.”

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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