BTW Articles

01 Apr

A Q&A With Emily St. John Mandel, Author of April’s #1 Indie Next List Pick

“Combining the humanity and structure of Station Eleven with the brutal realism of her earlier works, The Glass Hotel is an exceptional novel," said Marika McCoola of Porter Square Books. 

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07 Apr

Rebecca Stead on Spring Kids’ Indie Next List Top Pick “The List of Things That Will Not Change”

“Rebecca Stead masterfully captures the voice of middle-schooler Bea, who struggles with anxiety and doesn’t always handle her emotions without some kind drama,” said Lisa Nagel of Eight Cousins in Falmouth, Massachusetts. 

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13 May

Highlighting the Helpers: Ingram Ramps Up Inventory for Booksellers

To help booksellers keep their businesses running smoothly during the COVID-19 crisis, Ingram has worked to provide an expanded inventory and Direct to Home fulfillment service. 

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13 May
The sneeze guard at Main Street Books.

Booksellers Around the Country Show Off Their New Normal

Many bookstores are still in various states of closure to the general public, offering instead home delivery and curbside pickup, and others have reopened with social distancing measures in place.

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13 May

Marketing Meetup Recap: Retaining New Customers

Guest speaker Jordan Brannon of Coalition Technologies shared best practices for communication and other ways booksellers can retain new customers. 

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13 May
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Is Your Website ADA Compliant?

As bookstores around the country shift their focus to online sales due to the coronavirus outbreak, web accessibility, or ADA compliance, has become increasingly important. 

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05 May
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Marketing Meetup Recap: Virtual Events, Part III

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

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29 Apr

Highlighting the Helpers: Isaac Fitzgerald Emcees #SIBYAAfterDark

“Once it ended, I had so many authors and readers reach out to ask how they could help and get involved. Having so many stellar YA authors involved definitely piqued folks’ interest,” said Fitzgerald. 

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28 Apr
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Marketing Meetup Recap: Hosting Virtual Events, Part II

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

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22 Apr

How Independent Bookstores Are Driving Online Sales

According to the IndieCommerce team, browsers on indie bookstore websites are more likely to purchase a book online than ever before. 

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