BTW Articles

04 Sep
The Great American Read Logo

Catch the Next Episode of “The Great American Read” on September 11

Guests slated for the next episode include Sarah Jessica Parker, Venus Williams, Gillian Flynn, George R.R. Martin, Chelsea Clinton, Jason Reynolds, and James Patterson.

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28 Aug

Watch Now: ABA Webinar on Using NPD BookScan Data to Increase Sales

Booksellers can visit ABA’s Education Curriculum to watch a webinar on how to use NPD BookScan to help curate their inventory and increase sales.

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28 Aug
A photo of a microphone that could be used to record podcasts.

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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28 Aug

Ci6 Education: Expanding the YA Audience

Four bookseller panelists at Children’s Institute discussed ways indie bookstores can market young adult titles to adult readers, from making personalized recommendations to creating thematic displays.

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08 Aug

Kate DiCamillo on Fall Kids’ Indie Next List Pick “Louisiana’s Way Home”

“In her follow-up of sorts to Raymie Nightingale, Kate DiCamillo tells the story of Louisiana, Raymie’s friend who has spent her life on the run,” said Diane Capriola of Little Shop of Stories.

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13 Aug

Join ABA’s Biweekly Virtual Marketing Roundtables

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

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13 Aug

Ci6 Education In-Depth: Judge a Book by Its Cover

Panelists from three publishing houses discussed brainstorming ideas for cover art, creating line looks across multiple books in a series, trends in cover creation, and more.

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06 Aug

Ci6 Education In-Depth: Hindsight is 20/20

At Children’s Institute, a panel of indie bookstore owners shared what they wished they had known before opening their stores.

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07 Aug

Lemmy the Llamacorn Travels to Bookstores Nationwide

“Lemmy is an avid reader,” according to Scholastic’s Nikki Mutch, who told BTW about Lemmy’s adventures. “If you leave him in the store overnight, you might find a pile of books next to a comfy chair the next morning.”

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07 Aug

BrocheAroe Fabian on Opening River Dog Book Co.

BrocheAroe Fabian, owner of River Dog Book Co., discussed bookselling, bookmobiles, and book clubs with Bookselling This Week. 

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