BTW Articles

27 Aug

Bibliotech: Augmented Reality Games Driving Gamers Into Public Spaces

With similar audiences, gameplay, and book tie-ins, Pokémon Go, Harry Potter: Wizards Unite, and Minecraft Earth offer retailers across the globe new opportunities to augment their bottom line.

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24 Jul

Technically Speaking: Roving and Mobile Point-of-Sale Systems

Director of ABA Technology Greg Galloway offers a look at how booksellers use mobile point-of-sale systems in their stores and offsite and talks with the various POS vendors who offer such systems.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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