BTW Articles

10 Jan

Wi13 Panel to Highlight Emergency Preparedness

Booksellers who weathered natural disasters will offer real-world advice on how to help independent bookstores prepare for and survive a natural disaster or other emergency.

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10 Jan

Wi13 Offers Full Schedule of Parties and Receptions

Booksellers will have plenty of chances to socialize with colleagues, publishers, and authors in between educational sessions at Winter Institute.

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02 Jan

Booksellers Set Resolutions for 2018

Indie booksellers have shared their goals for the New Year — whether big, small, serious, fun, or somewhere in between — to help inspire colleagues to set their own resolutions for the coming year. 

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03 Jan

Melissa Albert on Winter Kids’ Indie Next List Pick “The Hazel Wood”

Author Melissa Albert’s contemporary young adult fantasy novel explores the realm of dark fairy tales. 

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03 Jan

IndieCommerce Institute Agenda Includes Revamping E-mail Newsletters to Generate Sales

One size does not fit all when it comes to effective e-mail newsletter marketing, and ABA’s IndieCommerce team will explain why during a session at the January 22 IndieCommerce Institute in Memphis.

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20 Dec

“ABACUS 101” Education Session at Wi13 to Feature Techniques for Leveraging Survey’s Data

This year’s Winter Institute will offer a session on the ABACUS financial survey and its new features, focusing on key trends and results and demonstrating how to generate reports that will lead to greater profitability.

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19 Dec

Five Readers, Five Bookstores Win #ShopIndiesFirstSweepstakes Grand Prize

The American Booksellers Association’s #shopindiesfirstsweepstakes generated nearly 1,000 submissions. The winners will each receive $1,000 worth of books from Penguin Random House. 

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20 Dec

Wi13 Panel to Discuss Strategies for Reaching Romance Readers

The “Courting the Romance Reader” education session at Winter Institute will give booksellers tips for marketing the genre and engaging with its devoted readership.

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13 Dec

Indie Booksellers Share Strategies for Creating Inclusive Environments

The bookselling community is striving to become more effective in hiring and nurturing diverse employees. 

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13 Dec

Booksellers Show Off Creativity in Holiday Window Displays

Cheery displays greet book shoppers in stores and on social media as booksellers dress their windows for the season.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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