BTW Articles

20 Nov

Don’t Forget to Sign Up for the 2020 IndieCommerce Institute

At a cost of $59 per person, booksellers can attend one of two separate interactive, classroom-style workshops: one for users of IndieCommerce and one for users of IndieLite. 

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09 Oct

July–September 2019: ABA Member Stores Opened/Sold

The third quarter of 2019 saw 27 ABA member store openings and 5 sales of existing businesses to new owners.

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08 Nov

Winter Institute Attendees: Sign Up Now for Special Events and Programs

Registration is open now for a range of special events, including bookstore tours, appointments with publishers, advanced education sessions, a bookselling boot camp, and more.

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11 Nov

Booksellers Celebrate "Shakespeare for Squirrels" Cover Reveal

As part of the cover reveal initiative for the new book by Christopher Moore, booksellers invited customers to pre-order it through their stores, and HarperCollins provided everything participating stores needed to help them spread the message.

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11 Nov

Sign Up for Publishers by Appointment at Winter Institute

Booksellers are encouraged to sign up for the new program, which allows booksellers to meet with participating publishers of their choice in 15-minute time slots.

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12 Nov

In Advance of Indies First, ABA Resources Can Help Booksellers Promote the “Shop Local” Message

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

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12 Nov

Sign Up for ABA’s November 21 Marketing Meetup: “Marketing With Eventbrite”

In this session, a representative from Eventbrite will teach attendees about the event management and ticketing website; then three booksellers will discuss how they use the service to promote and market their events.

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08 Nov

New Features and a Seminar Opportunity For IndieLite Users

Bookstores using the ABA e-commerce platform IndieLite now have several new options they can activate on their website. The IndieCommerce team has also announced a new IndieLite seminar at Winter Institute 2020 in Baltimore.

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12 Nov

Winter Institute Spots Still Open for Booksellers Affected by California Wildfires

Additionally, stores that need help connecting with LIBRIS insurance services or require ABA’s assistance securing extended credit from publishers are encouraged to contact ABA's membership department.

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08 Nov

ABA's Shelf-Talkers Feature and Bookstore Showcase Highlight Member Stores

The American Booksellers Association’s homepage includes a “Bookstore Showcase” section that highlights independent bookstore members, as well as a feature to show off the unique shelf-talkers sent in by member stores.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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