BTW Articles

31 Mar

Flowh Super-Socializes Event Calendars

Flowh is a more social version of the traditional event calendar. The online platform can turn an independent bookstore’s calendar into a marketing tool that connects with customers in new ways.

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31 Mar

Redbery Books Sold to Two Longtime Customers

Redbery Books owners Bev and Bill Bauer, who plan to retire in June, are leaving the Cable, Wisconsin, store in the hands of longtime customers Maureen and Brad Palmer.

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25 Mar

Bookstores Strategize for Screen-Free Week 2015

There are a variety of ways for booksellers to get involved in this year’s annual celebration of Screen-Free Week, which takes place from May 4 – 10 and coincides with Children’s Book Week.

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19 Mar

Booksellers Find E-mail Marketing Platforms Make Life Easier

Booksellers and e-mail marketing company representatives discussed three different platforms at the Wi10 education session “E-mail Marketing Options: Shelf Awareness, Ingram Sendr, Constant Contact.”

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18 Mar

A Q&A With Erik Larson on Dead Wake: The Last Crossing of the Lusitania

Erik Larson discusses his highly anticipated new book, Dead Wake: The Last Crossing of the Lusitania, his extensive research process, and what fascinated him about the 100-year-old story. 

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18 Mar

Alabama Bookseller Pens Book Based on One Year of Shopping Local-Only

Bookseller Carrie Rollwagen of Church Street Coffee & Books in Birmingham, Alabama, turned her blog chronicling one year of shopping exclusively at locally owned businesses into a new book, The Localist: Think Independent, Buy Local and Reclaim the American Dream.

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12 Mar

Customer Service Philosophies and Training Shared at Wi10

Three booksellers presented their stores’ customer service philosophies and protocols at the Winter Institute 10 education session “Creating Stellar Customer Service.”

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12 Mar

Poetry Month Initiatives Help Booksellers Spread the Joy

The Academy of American Poets offers several resources and initiatives that booksellers can use to help customers celebrate National Poetry Month this April.

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04 Mar

Indie-Positive News Stories Proliferate

Last week's news cycle featured a number of positive stories about independent bookstores, starting with a February 25 article in the International New York Times about the growing number of indie bookstores in the U.S. 

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05 Mar

Second City Works Shows Improv Skills Lead to Better Business

What do people on a comedy club stage, in an executive boardroom, and behind the counter of a bookstore all have in common? According to Second City Works CEO Tom Yorton, it’s the benefit they can acquire from developing improvisational skills.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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