BTW Articles

04 Jan
E-commerce update

IndieCommerce Reports Strong Online Sales in 2021 For Independent Bookstores

Based on 2021 sales data from 570 IndieCommerce and IndieLite websites, these independent bookstores averaged a 387% increase in their online sales revenue when compared to pre-Covid 2019 sales.

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07 Dec
E-commerce update

The “New Normal” in E-commerce Looks Familiar

The pattern is similar to 2019, but the big differences are that 2021 holiday traffic is 100% higher and those customers are completing more online purchases. If the return to an old traffic pattern turns out to also be the “new normal,” this is very encouraging for online bookselling in 2022.

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16 Sep
James Daunt

B&N CEO James Daunt Delivers Keynote at BISG Annual Meeting

Barnes & Noble CEO James Daunt appeared in conversation with Book Industry Study Group Executive Director Brian O’Leary to discuss the future of B&N and bookselling in general during the BISG virtual annual meeting.

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16 Sep
Online shopping cart
05 Apr

IndieLite Now Available to ABA Members

After extensive testing, IndieLite is now available to ABA members looking for a simpler, less expensive e-commerce solution.

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29 Mar

IndieLite Goes Live

IndieLite, ABA’s new e-commerce solution for stores that want a website requiring little time and effort to maintain, is ready to go live.

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11 Jan

IndieCommerce Alert: Google’s Pop-up Requirements for Mobile Devices Have Changed

The IndieCommerce team explains what Google’s recent decision regarding intrusive interstitials on mobile devices means for bookstore websites.

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02 Nov

Beware of Unusually Large Phone Orders for Textbooks

Stores are once again receiving telephone orders for a large number of textbooks that are being placed using stolen credit cards.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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