ABA has continued to update this article with new information about the Paycheck Protection Program. For specific questions about PPP loan forgiveness, booksellers should reach out to their lender, accountant, and/or local SBA office or SBA-resource partner.
Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more.
Booksellers can sign up to send a series of four e-newsletters to customers, with each email featuring a selection of titles by genre, from dazzling debuts to historical fiction, from YA to nonfiction, and more.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.