Above the Treeline

ABA, Above the Treeline, and Google are partnering to promote independent bookstores online through Google Local Shopping.

Consortium Announces New Publisher Clients; Wiley to Publish Web-Based Catalogs via Edelweiss

ABA is asking members to complete a survey about the Edelweiss Interactive Publisher Catalog program from Above the Treeline by noon EDT on Friday, September 3. Bookseller input will help make the product even more efficient and user-friendly.

Above the Treeline has launched Serendipity, a new service that enables small publishers to use the features of its Edelweiss digital catalog product.

A year after the launch of Edelweiss, Above the Treeline's digital catalog platform, both booksellers and sales reps who use the system are delighted with it.

21,919 industry professionals at BEA; Above the Treeline launches Edelweiss GeoSearch; PBS NewsHour features industry discussion on e-books; Lambda Literary Foundation names 2010 award winners; 2010 Arab American Book Award winners announced

Above the Treeline has launched Books@BEA, the official online product catalog for BEA 2010. The catalog features more than 10,000 titles from 300-plus exhibitors at this year's show.

Canadian Booksellers Association Opposes Amazon Warehouse

The Canadian Booksellers Association (CBA) this week urged the government in Ottawa to block Amazon.com from establishing a physical presence in Canada. Amazon has applied to Canada's Heritage Department for permission to build a fulfillment warehouse, which CBA said would amount to a new cultural business.

In response to the input of hundreds of indie booksellers who completed the American Booksellers Association's recent survey on the use of e-catalogs, and Edelweiss interactive publisher catalogs in particular, the Edelweiss team has prepared the following FAQ.

The American Booksellers Association is asking member stores for their input regarding the use of electronic publisher catalogs in general, and the Edelweiss Interactive Publisher Catalog platform, developed by Above the Treeline, in particular.

Edelweiss, the interactive, online catalog platform from Above the Treeline, drew booksellers and other book industry professionals eager for a preview to Friday and Saturday sessions at BookExpo America and to the company's booth on the trade show floor.

John Rubin, the founder and CEO of Above the Treeline, will hold demonstrations of Edelweiss, an online, interactive catalog system developed by Above the Treeline, at BookExpo America.

eCatalogs will soon be a reality that booksellers can't ignore.

Above the Treeline announced today that on November 1 it would begin field-testing Edelweiss, a new online, interactive catalog product. The test will include publishers and booksellers and will last for six months, at which time the company plans to release the next version of the application for wider rollout.

The American Booksellers Association has announced changes to its Fourth Annual Winter Institute program schedule to allow for the addition of a new session: "Above the Treeline Electronic Catalog Solution: A Demonstration."