Best Practices

14 Mar

Non-Traditional Events: Booksellers Share What Works

At the Winter Institute session “Beyond the Traditional Author Event,”panelists sweet pea Flaherty of King’s Books, Lacey Dunham of Politics and Prose, and Lauren Savage of The Reading Bug addressed the logistics of planning successful and creative events to increase traffic and drive sales.

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07 Mar

Wi8 Panelists See Immense Opportunity in Common Core Standards

At the Wi8 breakout session “Nonfiction Buying With Core Curriculum in Mind,” panelists Becky Anderson of Anderson’s Bookshops, Kenny Brechner of Devaney Doak & Garrett Booksellers, and Richard Buthod of Turtleback Books explained how the new Common Core State Standards are impacting their schools, communities, and nonfiction sales.

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10 Jan

Bookstores Find Big Benefits in New Year’s Day Sales

Booksellers who hold in-store sales on New Year’s Day agree that it has numerous benefits. From how to handle inventory and merchandising decisions, to learning the best ways to promote the event, booksellers talked to BTW about how they make the most of a New Year’s Day sale.

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09 Jan

A Reminder About Healthcare Tax Credits

As tax season approaches, it is important to remember that the Affordable Care Act includes small business tax credits that could help your business.

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27 Sep

Acorn Takes Root With Help From SBA

The opening of Acorn Books in Dover, Delaware, earlier this month was made possible with help from YWCA’s Women’s Entrepreneurship Division and SCORE — community resources funded in part by the U.S. Small Business Administration.

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23 Aug

Bookstore Trouble Comes Out of the Blue

Trouble often arrives out of a clear blue sky, even during the lazy days of August. For three booksellers, trouble recently arrived in the form of First Amendent emergencies. ABFFE President Chris Finan explains how each dealt with the unexpected.

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15 Aug

Renovating With an Eye on the Bottom Line

Whether to improve traffic flow, create more or less space, or simply spruce up, several indie bookstores are undergoing renovations with an eye towards improving the bottom line.

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24 Jul

A Scam Warning

An ABA member bookstore in the Great Lakes region reported this week that a staff member had received an e-mail informing him that he had won a $1,000 Visa Gift card from the bookstore.

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24 Apr

Working With Self-Published Authors

In response to the growing number of self-published authors seeking shelf space at indie bookstores, savvy booksellers are establishing programs that clearly define their requirements and streamline the consignment process.

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12 Apr

Tech Talk: Keeping Your Website Up to Date

Christine Onorati of WORD and Kelly Justice of Fountain Bookstore offer tips to increase online sales and to ensure your customers know that your website is always open for business.

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29 Mar

Ideas on Display

Several booksellers recently reconsidered the art of the display.  Their efforts include a new take on the monochromatic, inspired by Christopher Moore; a twist on family reading time; and a new location for overlooked picture books.

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28 Mar

Timesaver: Instant Content for E-Newsletters

E-newsletters still get top ranking for being an in-depth, tailored format to communicate with customers about store news, but they can be a time sink. Here are few quick tips for adding readymade content.

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23 Feb

Joseph-Beth’s Facebook Ads Cast a Broad Net

Joseph-Beth Booksellers, which has four locations in Kentucky and Ohio, has turned to paid advertising on Facebook as a way to promote its many events to a wide range of people with similar interests.

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20 Oct

Promoting E-Book Sales: One Bookseller’s Strategies

Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.

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29 Sep

Ignatius Reilly in the House; Or, Bookstore Game Night

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.







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