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 The silver anniversary celebration of downtown Norfolk, Virginia's Prince Books may be understated, but the community it has served since 1982 has been enthusiastically showing its support.
 By setting his novel, Matrimony (Pantheon), an October Book Sense Pick, on college campuses, as well as within a marriage, married writer Joshua Henkin chose familiar territory.
The October 2007 Book Sense Notables flier is now available in a downloadable PDF on BookWeb.org. The flier includes jacket images, bibliographic information, and bookseller quotes. In addition, all 20 Notables titles are also featured in an electronic file of shelf-talkers for in-store use.
 Barrett Bookstore, a presence in the Stamford, Connecticut, area since 1939, has been owned by Sheila and Tom Daley for the past 10 years. To celebrate their decade of ownership, on September 22, the Daleys served refreshments and offered a 20 percent discount on all books.
 Stores with Book Sense will be receiving the Autumn - Winter 2007/2008 Book Sense Reading Group Picks list in the October Red Box mailing; however, the full list, with bookseller quotes, can be previewed online now.
New card to celebrate Ann M. Martin's Main Street Series coming soon
 The popular Mary Engelbreit design "A Book Is a Present You Can Open Again and Again" is now available on Book Sense gift cards and presenters. The design also continues to be featured on a traditional paper card that can be used as either a gift certificate or as a greeting card, with space for a gift card.
For the eight-week period ending September 18, 2007, and based on sales at independent bookstores with Book Sense nationwide.
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The Children of Hurin
J.R.R. Tolkien, Houghton Mifflin, $26, 9780618894642
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 With more than $20 million in sales, the Book Sense Gift Card program is beginning its fifth holiday season. And, for the 380-plus participating ABA-member bookstore locations, there is more good news: the fee for incrementing cards is being lowered.
 When Hue-Man Bookstore & Cafe in New York City turned five years old last month, the owners and staff of the Harlem cultural landmark were busy doing what they always do: finding creative ways to meet the reading needs of one of the nation's best known and largest African-American communities.
For the eight-week period ending September 11, 2007, and based on sales in independent bookstores with Book Sense nationwide.
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This Is Your Brain on Music: The Science of a Human Obsession
Daniel J. Levitin, Plume, $15, 9780452288522
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 Here is the full listing of October Book Sense Picks, with booksellers' comments, as well as a preview of the month's Notables. Independent booksellers in the Book Sense program will be receiving their October Picks fliers in the September Red Box.
Margaret Cezair-Thompson
Beginning Wednesday, September 12, at noon EDT, new gift cards featuring Judy Schachner's Skippyjon Jones or Roald Dahl's Willy Wonka will be available to stores participating in the Book Sense Gift Card Program via the reorder website, booksenseorders.givex.com. The Dahl card features a Quentin Blake illustration of Willy Wonka and the tag line "A splendiferous gift for you!"
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About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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