Booksellers discussed managing digital marketing campaigns and carrying them out successfully across newsletters, blogs, social media platforms, and websites while maintaining a consistent store brand.
In between educational sessions, author signings, and networking opportunities designed exclusively for American Booksellers Association members, booksellers roamed the floor to discover new offerings and catch up with colleagues.
As is the case every year, proceeds from the auction benefited the American Booksellers for Free Expression (ABFE) and Every Child a Reader. The event was sponsored by ABA, the Children’s Book Council, and HarperCollins Children’s Books.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.