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Based on the results of the 2005 Education Survey distributed to bookseller members last fall, ABA developed a rich and thorough series of educational offerings presented in an all-day education program on Thursday, June 2, at BookExpo America. Currently, ABA is working to bring many of these sessions to the Web in robust audio/video presentations to meet the needs of all ABA member booksellers.
Until those presentations are ready, ABA has made available on BookWeb PowerPoint presentations of five of the Thursday morning education sessions:
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To supplement the panel discussion at the ABA education session "The Bookstore as a Third Place: Making Your Store a Community Center Through Innovative Events" at this year's BookExpo America, ABA asked booksellers to submit descriptions of innovative events that have helped to make their stores into community centers.
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"Don't call them sidelines, junk, or stuff. Call non-book items 'gifts,'" said Mary McCarthy of Harry W. Schwartz Bookshops in Milwaukee during the panel presentation "Buying, Selling, and Managing Gifts, Sidelines, and Other Non-Book Products 201" at last month's BookExpo America in New York City. The session, moderated by ABA Marketing Director Jill Perlstein, also featured Lance Fensterman of Bound to Be Read in St.
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On Friday, June 10, BookSense.com moved its servers to a new location, closer to ABA's office, allowing for easier maintenance and resulting in significant cost savings. BookSense.com sites were brought down at approximately 2:30 Eastern Time on Friday afternoon and were made live again at about midnight on the same day. Total down time was just under 10 hours.
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The well-attended session "Improving Ambience, Improving Sales" was held on Thursday, June 2, as part of ABA's daylong education program at BookExpo America. Presented by bookstore consultant Kate Whouley of Books in Common on Cape Cod, Massachusetts, the session was adapted from an all-day educational workshop Whouley created for the New England Booksellers Association. Early in her presentation, Whouley discussed how the "accumulation of stuff" can snowball into a major headache for booksellers if they are not careful.
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The business of children's bookselling, award-winning authors and booksellers, and the best of publishers' children's lists were all part of Thursday's and Friday's program at this year's BookExpo America.
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About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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