“My claims for both stores were rejected, citing language in the policies. There were virus exclusions and the need for physical harm to the buildings,” said Morrow, who filed claims with two different insurers as a result of COVID-19.
Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more.
“This message of support from book lovers and from every sector of the book industry clearly demonstrates how deeply people value independent bookstores and the roles they hold in their communities,” said Binc Executive Director Pam French.
The May 7 Marketing Meetup will help booksellers come up with strategies for retaining new customers as online sales increase; the May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.
Publisher panelists will share what online platforms they are using and the types of events being held, tips and best practices, whether to ticket or offer free events, and how they work with bookstores and the platforms they are using.
The act would “mandate that businesses who could demonstrate significant business interruption and sharp decline in present and future revenue would be insured, through a pre-funded risk pool, in the case of a pandemic or epidemic.”
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.