29 Nov

Weekend Promotions Spur Holiday Sales

Between Small Business Saturday and the Thanks for Shopping Indie and Kobo Mini promotions, many ABA members were reporting increases in holiday weekend sales and a renewed sense of appreciation for locally owned businesses among their customers.

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28 Nov

December 7 Reporting Deadline for Black Friday/SBS Kobo Mini Sales

ABA member stores that sold the Kobo Mini for $49 during last weekend’s Black Friday/Small Business Saturday promotion must report their sales by next Friday, December 7, to receive Kobo’s $30 rebate for each Mini sold.

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20 Nov

Stores Launch Kobo Marketing Efforts

As ABA members began receiving their shipments of Kobo eReaders earlier this month, a number of stores launched creative and personalized promotions to spread the word to customers.

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20 Nov

An Important Update on Affiliate Links and Constant Contact E-mails

ABA is warning stores participating in the Kobo partnership that there could be unintended negative consequences to using a third-party e-mail service when distributing promotional links to customers.

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19 Nov

Kobo “Art Forger” Promo Begins

Thanks to Algonquin Books, customers who purchase a Kobo Glo or Mini from an ABA member store from November 19 – 26 will receive a promotional code for a free download of “The Art Forger,” by B.A. Shapiro, the #1 Indie Next List Great Read for November.

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14 Nov

Stores Begin Promoting Two-Day Holiday Sale on Kobo Mini

Kobo is offering special $49 pricing for Kobo Minis sold on Friday, November 23, and Saturday, November 24. ABA member stores that sell the Mini for $49 during the two-day promotion will receive a $30 rebate for each Kobo Mini sold.

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14 Nov

BTW News Briefs

BISG study finds tablets gain on eReaders; Abrams announces management changes; Chronicle Books selects Ingram’s CoreSource; Winners of National Outdoor Book Awards announced

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13 Nov

Kobo DIY Resources Grow

The array of materials available to booksellers to promote sales of Kobo eBooks and eReaders grew this week with the addition to the Bookseller DIY of three tent card designs, new web banners, bookmarks, and a letter-sized poster for a special launch promotion.

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08 Nov

Instructions Rectify Problem With Kobo Display Unit

Some stores have encountered a problem with the Kobo display unit security claw. Kobo has provided instructions for rectifying the problem.

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01 Nov

Kobo & Thanks for Shopping Indie DIY Materials Available

As a work-around until BookWeb is back, many of the DIY resources to promote Kobo eBooks and eReaders and the Thanks for Shopping Indie campaign have been made available in a temporary DIY on the BTW website.

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25 Oct

Kobo Integration Begins, eReaders Start to Ship

This week, ABA announced important updates regarding the rollout of the ABA/Kobo eBook solution, which is being launched in partnership with the Ingram Content Group.

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25 Oct

New Materials Added to Reorganized Kobo Resource Page

ABA member stores will find a number of newly added resources on BookWeb’s Kobo Bookseller Resource page to help them market and sell Kobo eBooks, eReaders, and accessories.

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24 Oct

New & Upcoming E-Book Promos

The IndieCommerce Publisher Promotions page has been updated this week with four promotions — two underway now, two starting November 1.

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18 Oct

New E-Book Promotions

The IndieCommerce Publisher Promotions page has been updated this week with three promotions underway now.

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17 Oct

E-Book Customers Directed to Settlement Website to File Claims

Under the terms of e-book pricing settlements between 49 states and Hachette, HarperCollins, and Simon & Schuster preliminarily approved by a federal court in September, consumers are being informed of their right to claim a portion of the $69 million in settlements.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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