E-Books

Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.

Next week, just in time for Halloween, Sourcebooks’ promo on paranormal romances and Unbridled’s sale on Cranioklepty: Grave Robbing and the Search for Genius kick in.

The latest addition to publisher e-book promotions featured on IndieCommerce.com’s Publisher Promotions page is from Hyperion.

Ongoing and upcoming publisher e-book promotions are featured on IndieCommerce.com’s Publisher Promotions page, which includes product numbers and materials provided by publishers to help stores draw attention to e-book titles on sale.

Mitchell Kaplan to be honored at National Book Awards ceremony; Poll finds one in six Americans likely to purchase e-readers; Workshop draws prospective bookseller from across the U.S.; Sourcebooks forms education division

Algonquin Books’ e-book bundling promotion for Hillary Jordan’s much-anticipated new title, When She Woke, gives customers who purchase the book in hardcover a code to download a free e-book version. The promotion, which begins as soon as the books arrive in stores, is open to all ABA member stores.

Next month’s NEIBA, PNBA, and GLIBA trade shows will provide booksellers with a full range of educational programming, author events, and networking opportunities. Here’s a look at some of the regional highlights and ABA programming at the shows.

Since July 4, NCIBA Executive Director Hut Landon has been visiting IndieCommerce stores to talk about e-books and provide demonstrations for store staff. Landon walks booksellers through the buying process from downloading Adobe Digital Editions to purchasing e-books using the Nook and iPad.

ABA is working with Bluefire Productions to create a version of the company’s popular BlueFire Reader app for IndieCommerce stores selling Google eBooks™. 

For the month of August, Harper Perennial is offering 20 selected e-books for 99 cents apiece.

To promote indie bookstores and their ability to sell e-books, Penguin is creating customized easels for stores selling Google eBooks™ via their IndieCommerce websites.

Forbes: Publishers need to help bookstores become sustainable; New York Times notes quickening pace to paperbacks; Apple enforces iOS4 app guidelines;Comic industry presents 2011 awards; Man Booker longlist unveiled

Here’s an action kit of marketing ideas and strategies that can help spread the word that indie bookstores are alive, well, and very much open for business, both in-store and online.

Customers visiting ABA member stores’ IndieCommerce websites can now log in using their Google Accounts.

Judge encourages parties to settle Google Books case; Survey shows more book clubs using e-books; Google to provide platform to read Harry Potter e-books