Education

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12 Feb

Winter Institute Survey Underway

Booksellers who attended Winter Institute 15 have until February 21 to fill out the post-event survey and complete session evaluations.

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12 Feb

Wi15 Education: “Events/Programs: Managing Relationships With Your Sales Rep”

The session focused on how booksellers can find a rep, what they can expect from their reps, and what reps expect from them, among other topics.

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12 Feb

Wi15 Education: “Black Female Entrepreneurship: Bookselling and Literacy as Resistance”

This education session, featuring panelists Glory Edim, Shirikiana Gerima, Ramunda Lark Young, and Hannah Oliver Depp, examined the intersections of race, literature, and entrepreneurship. 

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12 Feb

Join ABA for the 2020 Spring Bookseller Forums

All indie booksellers — ABA members and non-members alike — are invited to take part in the Spring Forums, held in conjunction with the regional bookseller associations.

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12 Feb

Technology Meetup Recap: Password Security

During the meetup, booksellers heard about the importance of password security, best practices for creating passwords, and tools to make remembering passwords a little bit easier while still being secure. 

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11 Feb

Visit BookWeb to Browse Wi15 Education Session Videos

The Education Resources page features videos from sessions such as the live Winter Institute Marketing Meetup on SEO, buying and selling board games, creating profitable events, and more.

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05 Feb

Roundup of BTW’s Winter Institute Coverage Provides Closer Look at 2020 Event

Bookselling This Week has compiled all previous coverage of Winter Institute 15, as well as this week’s articles recapping the event.

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05 Feb

Marketing Meetup Recap: Marketing Your Bookstore Pet

This meetup focused on how booksellers can leverage their furry and cuddly (or even not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

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05 Feb

Marketing Meetup Recap: Live From the 15th Annual Winter Institute

After 60 days of implementing SEO strategies, Roundabout Books saw a 31 percent increase in site traffic, and One More Page Books saw a 13 percent increase in site traffic. 

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04 Feb

Join ABA’s February 27 Marketing Meetup on Edelweiss360

This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

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04 Feb

Help ABA Plan for Winter Institute 16

Booksellers who attended Winter Institute 15 are encouraged to fill out the post-event survey and sign into the Winter Institute app to complete session evaluations.

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29 Jan

Sign Up for ABA’s February 4 Technology Meetup

In this session, booksellers will learn about best practices for password security.

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28 Jan

Watch BookWeb for Winter Institute Keynotes, Education Sessions

In the coming weeks, ABA will post videos of keynote presentations and education sessions from the 2020 Winter Institute for all member booksellers to enjoy.

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27 Jan

Join ABA’s January 30 Marketing Meetup: “Marketing Your Bookstore Pet”

The January 30 session will focus on how booksellers can leverage their furry and cuddly (or even the not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

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24 Jan

Book Industry Celebrates Winter Institute’s 15th Year, ABA’s 120th

More than 750 independent booksellers gathered this week in Baltimore for the 15th annual Winter Institute, a four-day educational and networking event marked by noted positivity among attendees from across the country and around the world.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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