IndieCommerce

The most recent email from the IndieCommerce team shares instructions for what information to include in a refund request, which will help ABA expedite these requests.

Much of the traffic increase from two weeks ago was driven by first-time customers who were referred from Google searches to bookstores that were selling antiracism titles. 

Booksellers are encouraged to sign up for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

Readers flooded bookstore websites in search of antiracism titles last week. Over the weekend, traffic began to slow to normal rates for this time of year.

This increase is the result of customers shopping for antiracism titles across the IndieCommerce system. 

Finnegan Butterfield and Murray Sampson, who have been hired as IndieCommerce Customer Support Specialists, come to ABA with bookselling experience.

Conversion rates on bookstore websites are still extremely high, notes the IndieCommerce team, so booksellers should take advantage of this by encouraging customers to shop online.

During the seven-day comparison period, IndieCommerce and IndieLite sites saw the number of visitors level off after a recent drop.

During the seven-day comparison period, IndieCommerce and IndieLite sites saw a 6.2 percent decrease in the number of visitors.

Of particular note was traffic on Tuesday, May 5, with a 27 percent increase over the previous Tuesday, representing the single highest traffic day IndieCommerce has ever had.

The specialists will assist the team with the growth in stores using the IndieCommerce platform as well as the large increase in customers shopping online.