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Independent Apple Book Center Struggles for a New Lease on Life
Sherry McGee may be in her last days as an independent bookseller. After signing yet another loan, dumping her 401(K) fund into her beloved Apple Book Center, and facing debts totaling $300,000, she told her staff in late February that she would close the doors this month.
It’s doubtful that either Nancy Pearl, executive director of the Washington Center for the Book at the Seattle Public Library (WCB), or Chris Higashi, associate director for WCB, realized just how influential an idea they had conceived when they launched "If All of Seattle Reads the Same Book" in 1996. Today, over 50 cities, counties, or states have begun programs that encourage communities to read the same book at the same time and then to discuss it in numerous venues.
 Now is the time for bookstores interested in participating in the 2002 Prescription for Reading marketing program to sign up and receive promotional kits, along with 200 copies of this year's book, Sylvia Long's Mother Goose, published by Chronicle Books.
Many independent bookstores are looking for ancillary business to increase profits, and record labels are constantly seeking new outlets to promote established, and up-and-coming, artists. Enter, the Book Music Network [BMN]: a company that’s hoping, with assistance from Book Sense, to offer a marketing solution to both industries. In April, BMN will begin mailing to independent bookstores free monthly compilation CDs showcasing a large selection of artists.
Programming for children’s booksellers looks stronger than ever at this year’s BookExpo America (BEA), as, for the first time, the Association of Booksellers for Ch
In conjunction with ABA’s 2002 Spring Bookseller Forums scheduled in March and April, Avin Mark Domnitz, ABA CEO, will be leading four special financial sessions for booksellers. The sessions, "Basic Bookstore Finances," will discuss operating within a system of financial controls to help predict performance and measure outcomes against those predictions, and cash flow control. Attendees will receive a computer disk with worksheets, which will help them integrate the session’s ideas into their everyday business.
A substantial majority of independent bookstores participating in the Book Sense national marketing program saw sales increases in 2001 over 2000, according to a recent ABA survey. Among those stores in the Book Sense program responding to the survey, 63 percent reported sales increases for the year. Over half of the stores noted increases of more than five percent. For the 2001 holiday season, 66 percent of the bookstores reported increases over a strong 2000 holiday season.
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About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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