E-commerce

Conversion rates on bookstore websites are still extremely high, notes the IndieCommerce team, so booksellers should take advantage of this by encouraging customers to shop online.

During the seven-day comparison period, IndieCommerce and IndieLite sites saw the number of visitors level off after a recent drop.

During the seven-day comparison period, IndieCommerce and IndieLite sites saw a 6.2 percent decrease in the number of visitors.

The May Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 635,000 customers at 159 ABA member stores.

Of particular note was traffic on Tuesday, May 5, with a 27 percent increase over the previous Tuesday, representing the single highest traffic day IndieCommerce has ever had.

The specialists will assist the team with the growth in stores using the IndieCommerce platform as well as the large increase in customers shopping online.

When comparing the two periods, last week had an average conversion rate of 7.79 percent vs. the previous week at 8.16 percent. 

While the IndieCommerce team expected a 20 percent increase in daily traffic/users over this time last year, they are actually seeing a 99.79 percent average increase compared to 2019.

According to the IndieCommerce team, browsers on indie bookstore websites are more likely to purchase a book online than ever before. 

As the IndieCommerce team explains, according to recent data, if booksellers can drive customers to their websites, they are more likely to make an online purchase than ever before.