E-commerce

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22 Jun

IndieCommunication: IndieCommerce & IndieLite Refund Requests

The most recent email from the IndieCommerce team shares instructions for what information to include in a refund request, which will help ABA expedite these requests.

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17 Jun
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Cyber Threats: The Risks are Real — Protect Your Bookstore

Cyber threats can come in many forms, such as phishing, malware, extortion, viruses, etc. Cyber insurance coverages can come in many forms as well. 

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17 Jun

Learn About Marketing Your Store to Schools at the June 25 Marketing Meetup

After receiving requests to revisit the topic, this meetup will also focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.

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17 Jun

Technology Meetup Recap: Using Chatbots for Online Orders

In this session, booksellers heard about an online chatbot service and saw a demonstration of how it works from the customer side. 

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17 Jun

E-commerce Update: Sales Slide After Rush for Antiracism Titles

Much of the traffic increase from two weeks ago was driven by first-time customers who were referred from Google searches to bookstores that were selling antiracism titles. 

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17 Jun

Sign Up for Virtual IndieCommerce One-on-One Meetings at Children’s Institute

Booksellers are encouraged to sign up for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

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10 Jun

Sign Up for Upcoming Technology, Marketing Meetups

On June 11, hear from Angela Trigg of Haunted Bookshop, who has created a chatbot through which customers can place orders on the store’s website. On June 25, learn more about marketing your store to a school.

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10 Jun

Hummingbird Digital Media Acquired by 360 Media Direct

ABA partnered with Hummingbird in 2018 for e-book sales. The free, turnkey e-book and audiobook retailing platform allows bookstores to have their own branded and customizable storefront.

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10 Jun
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IndieCommunication: Bulk Processing of Online Orders

The most recent email from the IndieCommerce team shares news about a new feature that will help stores receiving increased online orders.

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10 Jun

Sign Up to Send the Indie Next List E-Newsletter to Your Customers

The June Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 670,956 customers at 171 ABA member stores.

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10 Jun
Three top-selling antiracism titles:White Fragility: Why It's So Hard for White People to Talk About Racism, How to Be an Antiracist, and So You Want to Talk About Race

Top 50 Titles Selling on IndieCommerce Sites: Antiracism Leads the Chart

As publishers return to print for out-of-stock titles, booksellers have the advantage of hand-selling (whether in-person, by phone, or by email) alternative titles to customers in search of works that have sold out.

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10 Jun

E-commerce Update: After Hitting Peak Demand, Website Traffic Tapers Off

Readers flooded bookstore websites in search of antiracism titles last week. Over the weekend, traffic began to slow to normal rates for this time of year.

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03 Jun
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ABA’s Next Technology Meetup to Explore Using Chatbots for Online Orders

Bookseller Angela Trigg of Haunted Bookshop in Mobile, Alabama, has created a chatbot through which customers can place orders on the store’s website. 

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03 Jun

E-commerce Update: Website Traffic Soars 118 Percent

This increase is the result of customers shopping for antiracism titles across the IndieCommerce system. 

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01 Jun
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IndieCommunication: News, Updates, and More

The most recent email from the IndieCommerce team shares updates about consumer direct fulfillment orders and processing online orders faster, plus a browser change recommendation.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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