E-commerce

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04 Feb

IndieCommunication: Following Up on Winter Institute

The most recent IndieCommunication invited booksellers to offer feedback about the IndieCommerce Institute and to reach out if they have questions about e-commerce-related topics covered at Wi14. 

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09 Jan

Meet With the IndieCommerce Team at Winter Institute

Booksellers can sign up for one-on-one meetings with IndieCommerce staff to discuss the IndieCommerce and IndieLite e-commerce platforms.

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02 Jan

January Indie Next List e-Newsletter to Deliver to Half a Million Customers

On Thursday, January 3, the January Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to more than 519,000 customers at over 130 ABA member stores.

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19 Dec

IndieCommunication: IndieCommerce Institute, Gift Cards, and a Tip of the Week

The most recent IndieCommunication invited booksellers to sign up for the IndieCommerce Institute, to learn about how to offer and accept gift cards, and more.

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12 Dec

IndieCommerce Launches New Customer Support Feature

The IndieCommerce team is testing a new after-hours reporting service for IndieCommerce participating stores that provides a way to report critical issues that occur outside of regular business hours.

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26 Nov

IndieCommunication: Educational Opportunities and New Website Features

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute and an upcoming Marketing Meetup, and to take a look at new wish list and checkout pane features.

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24 Oct

eBay Sues Amazon for Poaching Sellers

According to eBay’s lawsuit, Amazon has been using eBay’s messaging service to recruit sellers for its own third-party marketplace platform.

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20 Aug

IndieCommunication: Fall Trade Show One-on-Ones, Podcast Marketing Discussion

The latest IndieCommunication e-newsletter features sign-up links to meet with IndieCommerce staff this fall, plus news about a marketing roundtable on podcasting.

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13 Aug

Join ABA’s Biweekly Virtual Marketing Roundtables

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

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02 Aug

IndieCommunication: New Website Themes, New Affinity Partnership

The latest IndieCommunication e-newsletter features news about updated themes for IndieCommerce sites and ABA’s partnership with Eventbrite.

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31 Jul

Belletrist Book Club Highlights Indie Bookstores on Instagram and Beyond

Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

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31 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

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17 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Social Media Analytics

Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

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17 Jul

IndieCommerce to Offer Webinar on “Making the Most of Book Data on Your Website”

The August 2 webinar will instruct attendees how to sell non-book inventory online, interpret admin-only data, adjust the search algorithm, and more.

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06 Jul

IndieCommunication: New Affinity Partner, Wish List Features, and Fulfillment Options

The July 6 IndieCommunication e-newsletter includes information about ABA’s new partnership with Eventbrite, wish list upgrades, and an update about consumer-direct fulfillment from Ingram.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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