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15 May

IndieCommunication: Join the IndieCommerce Team at BookExpo

Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

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08 May

IndieCommerce Webinar: “Quick Start” Setup for Google Analytics, My Business, and Search Console

On May 10, the IndieCommerce team will lead a webinar aimed at helping booksellers unravel the mystery of how online customers find their website.

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27 Apr

IndieCommunication: Showcase Picks for “The Great American Read”

The latest IndieCommunication newsletter invites booksellers to promote America’s best-loved titles, update their contact information, check out a couple of webinars, and more.

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13 Apr

IndieCommunication: Optimize Your Bookstore’s Website

The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

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10 Apr

Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

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30 Mar

IndieCommunication: Webinars, Independent Bookstore Day, and Staff Reviews

The IndieCommunication newsletter for March 29 includes details about an upcoming webinar on creating mobile-friendly websites, promoting Independent Bookstore Day, bulk uploading staff book reviews, and more.

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16 Mar

IndieCommunication: Advanced Pre-order Feature Goes Live

The IndieCommunication e-newsletter for March 15 offers reminders about a new pre-order feature, a special offer on IndieLite, securing your website, and going mobile-friendly.

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05 Mar

IndieCommunication: Advanced Pre-Orders Enabled

The IndieCommunication e-newsletter for March 2 announced details about new pre-ordering windows, a special offer at the Spring Forums, and more.

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23 Feb

IndieCommunication: Feeling a Little Insecure?

The IndieCommunication e-newsletter for February 22 offers a reminder about securing your website, details about a shipping rate increase, and a tip of the week.

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20 Feb

Wi13 Education: Google Analytics 101

The Google Analytics 101 session at Winter Institute 13 provided booksellers with a quick tour of Google’s web analytics tool, which tracks and reports website traffic.

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12 Feb

IndieCommunication: Google May Not Like Your Website

The February 8 IndieCommunication newsletter includes details about making your website secure and mobile-friendly, using Google Analytics, and more.

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07 Feb

Infographic Illustrates Amazon’s Dominance

A consumer review website recently published a 16-page infographic that provides comprehensive details on the extensive scope of Amazon’s economic reach.

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14 Nov

Booksellers Call IndieLite an Easy, Affordable E-Commerce Option

IndieLite, a new e-commerce solution from the American Booksellers Association, is garnering positive reviews from booksellers, who say it’s a quick and simple way to start selling books online.

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04 Oct

IndieCommunication: Regional Show One-on-Ones and the IndieCommerce Institute

The upcoming IndieCommunication newsletter includes details about signing up for one-on-ones at the fall regional trade shows as well as information about the IndieCommerce Institute at Wi13.

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26 Sep

Shipping Carriers Report Disruptions Following Hurricanes

A variety of uncontrollable events can cause disruptions in mail delivery service; as interruptions occur, USPS, UPS, and FedEx are keeping customers in the loop via dedicated service alert pages.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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