Marketing

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26 Oct

“Stories to Share” Offers Social Media Content for Bookstores

“Stories to Share,” a new marketing resource for ABA members, provides ready-made graphics and logos for booksellers to use on social media. 

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26 Oct

October 31: Last Day to Sign Up for Winter/Spring Indies Introduce Promos

October 31 is the deadline for ABA member stores that are new to the Indies Introduce program to register for publishers’ Winter/Spring 2017 promotions on 10 adult and 10 children’s titles.

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12 Oct

New Gift Certificate Design Features Artwork From A Child of Books

ABA has teamed with Candlewick Press to roll out a new gift certificate design that features the cover art from A Child of Books by Oliver Jeffers and Sam Winston.

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11 Oct

Indie Next List E-Newsletter Delivered to Quarter Million Customers

Last week, the October Indie Next List e-newsletter, powered by Shelf Awareness, was delivered to 225,648 customers at 51 ABA member stores.

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05 Oct

2016 Holiday Designs for Posters, Web Banners & Social Media

Eight attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY.

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29 Sep

October 31 Deadline to Sign Up for Indies Introduce Promotions

October 31 is the last day for ABA member stores that are new to the Indies Introduce program to register for the Winter/Spring 2017 promotion.

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28 Sep

Writer-in-Residence Program Leads to Two Indies Introduce Debuts

Two authors whose debuts were chosen by booksellers for the Winter/Spring 2017 Indies Introduce program were beneficiaries of the Associates of the Boston Public Library Writer-in-Residence program.

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21 Sep

Winter/Spring 2017 Indies Introduce Signup Open

Booksellers who are planning to participate in the Winter/Spring 2017 Indies Introduce program should sign up now and make a note to stop by ABA’s booth at the regional trade shows to check out the newest crop of titles.

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19 Sep

Indie Next List E-Newsletter Signup Underway

ABA member stores can sign up now to offer their customers a new monthly Indie Next List e-newsletter, powered by Shelf Awareness. The free store-branded newsletter will be available this fall.

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13 Sep

Winter/Spring 2017 Indies Introduce Titles Announced, Signup Opens

For the ninth consecutive season, publishers are offering specials on 10 adult titles and 10 children’s titles chosen by panels of booksellers from across the U.S. as the top upcoming debuts.

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12 Sep

Signup Opens for New Monthly Indie Next List E-Newsletter for Your Customers

A new monthly Indie Next List e-newsletter, powered by Shelf Awareness, will be available this fall free of charge to ABA member stores to offer to their customers. Stores can sign up for the e-newsletter program now.

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08 Sep

Lena Dunham Named Spokesperson for Indies First

ABA today announced author/director Lena Dunham as the 2016 official spokesperson for Indies First, the national campaign of activities and events in support of independent bookstores, which takes place on Small Business Saturday, the weekend after Thanksgiving.

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07 Sep

Georgia Used/Rare Book Store Branches Out With Hills & Hamlets Bookshop

Josh Niesse and Megan Bell, the owners of Underground Books, a used, rare, and antiquarian bookstore, will open Hills & Hamlets Bookshop next month in the urbanist green living community of Serenbe, in Chattahoochee Hills, Georgia. The new store’s inventory will be predominantly new books.

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27 Jun

Treeline Tips and Tricks: Event Grids

Edelweiss/Treeline Education and Outreach Coordinator Joe Foster explains how publisher event grids posted to Edelweiss enable booksellers to request touring authors, see relevant title information, and more.

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20 Jun

Instagram: Making Books Look Even Better

Janet Geddis, the owner of Avid Bookshop in Athens, Georgia, shares her tips and tricks for using Instagram to promote her store and increase sales.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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