Marketing

Bookselling This Week logo
08 Feb

Wi12 Panel Explores Managing Bookstores’ Brand Identity

The Winter Institute session “Creating and Managing Your Store Brand” showed booksellers how committing to their store’s brand can help them attract and retain customers.

Read More
30 Jan

Emma Straub Named Independent Bookstore Day Ambassador

Author Emma Straub is serving as the ambassador for Independent Bookstore Day, which takes place April 29. Orders for special merchandise for the event are due February 1.

Read More
11 Jan

IndieCommerce Alert: Google’s Pop-up Requirements for Mobile Devices Have Changed

The IndieCommerce team explains what Google’s recent decision regarding intrusive interstitials on mobile devices means for bookstore websites.

Read More
06 Dec

Brookline Booksmith Offers “Bento Box” Gift Guide on Instagram

Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

Read More
22 Nov

Making the Most of Indies First on Small Business Saturday: Some Final Reminders

With just a few days to go until Indies First on Small Business Saturday, here are some last-minute reminders and tips for making the most of the celebration.

Read More
16 Nov

BTW News Briefs

SBA to host Twitter chat on holiday marketing; Miami Book Fair on C-SPAN’s BookTV; Nominations open for Small Business Week awards; New Zealand booksellers recovering after earthquake; Philip Hoffman named PRH chairman; George Gibson to join Grove Atlantic; Diamond Book Distributors names marketing associate; S&S acquires Adams Media; Chronicle kicks off #GiveBooks campaign; PNBA Book Awards shortlist announced

Read More
15 Nov

ASTRA Neighborhood Toy Store Day a Hit for Retailers

Members of the American Specialty Toy Retailing Association, including several bookstores that sell toys, celebrated Neighborhood Toy Store Day on Saturday, November 12.

Read More
14 Nov

Ordering Underway for Independent Bookstore Day T-Shirts, Totes

Booksellers can place their orders now for official 2017 Independent Bookstore Day tote bags and T-shirts featuring an illustration by Lisa Brown.

Read More
14 Nov

Share Your Photos of Indies First on Small Business Saturday

Booksellers should be sure to snap and share photos of their guest authors and the festive events taking place in their stores on Indies First on Small Business Saturday.

Read More
09 Nov

Enter “Stories to Share” Contest to Win Membership Benefits, Social Media Exposure

Booksellers who enter ABA’s “Stories to Share” Social Media contest will have a chance to win $50 off their 2017–2018 membership dues plus a full day of dedicated posts on ABA’s social media accounts.

Read More
02 Nov

Indies First: Get on the Map and Get Free Publicity

With Indies First on Small Business Saturday less than four weeks away, booksellers should submit their store’s event details so they will appear on the searchable Indies First map.

Read More
01 Nov

Small Business Saturday Kit Offers Easy-to-Use Marketing Tools

To help businesses celebrate Small Business Saturday, American Express has created a toolkit of downloadable marketing materials as well as an incentive for customers to shop at small retailers.

Read More
26 Oct

“Stories to Share” Offers Social Media Content for Bookstores

“Stories to Share,” a new marketing resource for ABA members, provides ready-made graphics and logos for booksellers to use on social media. 

Read More
26 Oct

October 31: Last Day to Sign Up for Winter/Spring Indies Introduce Promos

October 31 is the deadline for ABA member stores that are new to the Indies Introduce program to register for publishers’ Winter/Spring 2017 promotions on 10 adult and 10 children’s titles.

Read More
12 Oct

New Gift Certificate Design Features Artwork From A Child of Books

ABA has teamed with Candlewick Press to roll out a new gift certificate design that features the cover art from A Child of Books by Oliver Jeffers and Sam Winston.

Read More

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement