Marketing

Participating ABA booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” taking place Thursday, May 9.

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from four guest booksellers about how they manage and execute digital marketing campaigns at their stores.

In contrast to the previous two years, #HarperCollinsLovesIndies videos will focus more on hand-selling in 2019 than on store tours. This year’s livestreamed videos will air on Thursdays instead of Saturdays. 

The latest Marketing Meetup hosted by ABA focused on IngramSpark, a print-on-demand book publishing service and e-book distribution tool. 

Here, R.J. Julia Booksellers founder Roxanne Coady shares the history of book subscription service Just The Right Book, along with a humorous bit of customer feedback.

Guest speakers will discuss their respective local author education, marketing, and event programs at ABA’s next meetup.

ABA’s next marketing meetup will provide insight into the topic of influencer marketing, which takes the idea of a celebrity (influencer) endorsement and places it into a content-driven marketing campaign.

Booksellers are encouraged to inform their customers that the winners and finalists for the Pulitzer Prize will be announced via livestream on the Prize’s website.

Guest speakers will discuss influencer marketing at ABA’s next meetup on April 11. Additionally, over the next three months, ABA will present a series of meetups focusing on IngramSpark.

At ABA’s next marketing meetup on Thursday, March 28, a selection of guest speakers will teach participating booksellers about blog marketing. The next meetup on April 11 will cover influencer marketing.