Marketing

ABA member stores that have not signed up for the Winter/Spring 2015 Indies Introduce Debut Authors and New Voices promotion and have not participated in past Indies Introduce promotions have just two weeks left.

Here we present BTW’s annual holiday preparations checklist in the hopes that booksellers will find something to help their businesses run just a little smoother during this busy time.

The Association of American University Presses and its members are inviting booksellers to join in the celebration of the third annual University Press Week, from Sunday, November 9, through Saturday, November 15. 

ABA has created new DIY materials to help booksellers educate their customers about their payment options under the Apple E-Book Settlement.

The bright-blue Indies First bags are back, and they’re the perfect way to celebrate with authors, readers, and favorite bookstore-loving friends on Small Business Saturday and beyond.

The American Booksellers Association has worked with Kobo to create a series of Kobo-branded in-store marketing materials that promote e-content and the free Kobo reading app.

To help booksellers spread the spirit of the ever-growing Indies First campaign, ABA has created brand-new Indies First designs, which can be used to create in-store materials and to promote the movement online.

Small Business Saturday’s Neighborhood Champion program is accepting applications until October 16. 

A TV commercial campaign developed for Prairie Books & Gifts in Hastings, Nebraska, has garnered a great response from customers and has won a regional Emmy for its music composition. 

As customers enjoy treats and prizes at parties concluding July’s celebration of Find Waldo Local, MSNBC’s Your Business is visiting two indie bookstores to report on the buy local spirit fostered by the event.

The recently unveiled Google My Business portal allows small businesses to manage their Google services through one central location.

Last month’s BookExpo America included a reception and signing in the ABA Lounge that put a spotlight on the summer and fall 2014 Indies Introduce titles. After the booksellers on the Indies Introduce Committee presented each title, the authors that were honored at the reception took time to express their appreciation to booksellers and sign copies of their books.

As national media outlets continue to address the Hachette-Amazon controversy, ABA has developed a resource list of news reports, bookseller responses, author comments, and more to help inform the independent bookselling community and its supporters.

Signup is now open for the Summer/Fall 2014 Indies Introduce promotion, featuring the best debut talent of the coming season as chosen by independent booksellers across the country.

Booksellers have selected 10 adult Debut Author and 10 children’s New Voices titles by the brightest new talents for the Summer/Fall 2014 Indies Introduce promotion. The sign-up page features bookseller reviews for each title and all promotion details.