Marketing

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16 Dec

Focus on First Wave of E-book Marketing

It’s less than two weeks since Google eBooks™ went live, but many booksellers are fully engaged in the first stage of their e-book marketing campaigns. The Book Bin is offering loaner Sony Readers; Tattered Cover has highlighted four agency titles, while Kepler’s promoted non-agency books; and Gallery Bookshop & Bookwinkle’s Children’s Books hosted a digital petting zoo.

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16 Dec

New DIY E-book Holiday Marketing Materials

A new package of editable e-book marketing materials for the holidays is now available on IndieCommerce.com and in the Bookseller DIY on BookWeb.org.

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10 Nov

Skylight Launches Fine Prints Raffle Series

Skylight Books, which has created various innovative marketing campaigns, recently developed a new raffle series called “Fine Prints.” During October, every customer who spent $40 or more was eligible to enter the raffle.

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09 Nov

American Express Launches “Small Business Saturday”

American Express OPEN has joined with advocacy groups and public and private organizations to declare the Saturday after Thanksgiving as Small Business Saturday. The first 10,000 business owners who sign up for Small Business Saturday will receive $100 in free Facebook advertising.

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04 Nov

WORD’s Matchmaking Wins Notice

WORD bookstore in Brooklyn was recently recognized by the Village Voice for “Best Off-Line Personal Ads - 2010” for its matchmaking board – a success that has spawned bookish love connections and press coverage since its debut last July.

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28 Oct

IndieBound's New Holiday Designs

Dozens of new IndieBound holiday designs and updated favorites have just been added to BookWeb’s Bookseller DIY.

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23 Sep

Film Company Offers Promos, Giveaways

To help booksellers capitalize on the October 29 movie release of The Girl Who Kicked the Hornet's Nest, Music Box Films is offering free passes, a free documentary, and a chance for consumers to win a trip to Sweden.

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15 Sep

Coffee With a Bookseller at Warwick’s

On the second Tuesday morning of every month, Warwick’s hosts “Coffee With a Bookseller.” The store serves free coffee and scones, and staff member Seth Marko leads customers on a “casual, informal journey” through new releases and Warwick’s staff picks.

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09 Sep

Videochat Builds Enthusiasm for Little Princes

With the help of technology, publisher William Morrow has begun building excitement for the January release of Conor Grennan’s memoir, Little Princes: One Man's Promise to Bring Home the Lost Children of Nepal.

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02 Sep

San Diego Indies Provide Newspaper Book Reviews

When the San Diego Union Tribune cut its coverage of arts and books, several area booksellers stepped in to provide the newspaper with book-related content.

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12 Aug

Rent-a-Book: Read, Recycle, Repeat

The Annapolis Bookstore's new "Rent-a-Book" program is a "win-win situation" that has drawn "phenomenal interest," said co-owner Mary Adams.

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01 Jul

Strong Websites Increase Indies' Reach

As a growing number of independent booksellers look to make their online presence a key part of their store identity, it is important to ensure that the bookstore website is as productive as possible.

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30 Jun

GetGlue Users Check In With IndieBound

The GetGlue iPhone app offers readers a new way to connect with the Indie Next List.

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24 Jun

Music Box Films Offers Promotional Materials for The Girl Who Played With Fire

To help booksellers capitalize on film-release buzz for The Girl Who Played With Fire, Music Box Films is offering a multifaceted promotion, including free passes, a free documentary, and, appropriately, free temporary tattoos.

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17 Jun

Exploring Facebook's Ad Options

Facebook offers an inexpensive, targeted ad platform that may help booksellers reach new customers.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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