Marketing

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01 May

Marketing Meetup Recap: IngramSpark and Your Bookstore

The latest Marketing Meetup hosted by ABA focused on IngramSpark, a print-on-demand book publishing service and e-book distribution tool. 

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23 Apr

Sign Up for April 25 and May 9 Marketing Meetups

ABA will present two new marketing meetups in upcoming weeks: “Hosting Successful and Profitable Local Author Education, Marketing, and Event Programs” and “Marketing the Well-Read Black Girl Book Club.”

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16 Apr

Ten Years On, Just the Right Book Continues Delighting Customers

Here, R.J. Julia Booksellers founder Roxanne Coady shares the history of book subscription service Just The Right Book, along with a humorous bit of customer feedback.

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16 Apr

Marketing Meetup Recap: Influencer Marketing

The latest Marketing Meetup hosted by ABA covered the different ways booksellers can market their stores by partnering with local and global social media influencers.

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15 Apr

Sign Up for April 25 Marketing Meetup

Guest speakers will discuss their respective local author education, marketing, and event programs at ABA’s next meetup.

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10 Apr

Bookstores Celebrate National Poetry Month With Social Media Posts

This April, booksellers nationwide are sharing their favorite poems and promoting poetry events on Facebook, Twitter, and Instagram in honor of National Poetry Month.

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10 Apr

April 11 Marketing Meetup to Focus on Influencer Marketing

ABA’s next marketing meetup will provide insight into the topic of influencer marketing, which takes the idea of a celebrity (influencer) endorsement and places it into a content-driven marketing campaign.

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10 Apr

Livestream Announcement of Pulitzer Prize Winners and Finalists Set for April 15

Booksellers are encouraged to inform their customers that the winners and finalists for the Pulitzer Prize will be announced via livestream on the Prize’s website.

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02 Apr

Sign Up for April 11 Marketing Meetup and IngramSpark Meetup Series

Guest speakers will discuss influencer marketing at ABA’s next meetup on April 11. Additionally, over the next three months, ABA will present a series of meetups focusing on IngramSpark.

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02 Apr

Marketing Meetup Recap: Blog Marketing

ABA's latest Marketing Meetup covered the different ways booksellers can market their store using a blog.

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26 Mar

Sign Up for March 28 and April 11 Marketing Meetups

At ABA’s next marketing meetup on Thursday, March 28, a selection of guest speakers will teach participating booksellers about blog marketing. The next meetup on April 11 will cover influencer marketing.

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19 Mar

Marketing Meetup Recap: Marketing via Twitter

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

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19 Mar

Wi14 Education: Selling Direct to Schools

Panelists offered the attending booksellers tips and tricks pertaining to the best practices they found most important for selling direct to schools, managing author event orders, and book fair distribution. 

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19 Mar

Sign Up for ABA’s March 28 Marketing Meetup

Blog marketing is used by businesses to reach their target market through additional online visibility, either via a blog within their website or a specific blogging platform like WordPress or Tumblr.

 

 

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15 Mar

Promote Pulitzer Prize-Winning Backlist Ahead of Livestreamed Announcement on April 15

Booksellers are encouraged to inform their customers, book club members, and colleagues that the winners and finalists for the Prize will be announced via livestream on the Pulitzer website.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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