05 Jan
ABA Meetups Logo

Join January Marketing and Technology Meetups

A Marketing Meetup will be held on Thursday, January 7, and a Technology Meetup will be held on Thursday, January 14. 

Read More
21 Dec
ABA Meetups Logo

Marketing and Technology Meetups Slated for January

The American Booksellers Association will once again host Marketing and Technology Meetups for member booksellers in 2021.

Read More
16 Dec

Bookseller Favorites: Marketing and Technology Meetups of 2020

From marketing romance books to using paid social media advertising, here are the favorite Marketing and Technology Meetups of this year.  

Read More
09 Dec

Indie Bookstores Invited to Partner With Book Post Newsletter

Founding editor Ann Kjellberg said Book Post is a place where people can “engage with new ideas in literature, history, science, etc., and try to grow a common language based on shared ideas.”

Read More
08 Dec
Don't let indie bookstores end up in the history section #BoxedOut #ShopIndie

Take Advantage of ABA’s Holiday Designs to Spread the Shop Local Message

Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.

Read More
02 Dec

’Tis the Season to Encourage Your Community to Shop Local

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

Read More
23 Nov
One Size Fits All: Gift Card

Remind Customers to Shop Local, Support Your Store, and Buy Gift Cards This Holiday Season

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.

Read More
18 Nov
Shop Now, Shop Local

ABA’s Holiday Marketing Assets: Your One-Stop Shop for Promoting Shopping Local, Gift Cards, and More

To help booksellers encourage customers to shop with them throughout the remainder of the year, ABA has created a range of digital assets.

Read More
11 Nov
Marketing Meetup logo

Marketing Meetup Recap: Open Conversation

Discussion topics included marketing strategies that worked, favorite sessions from the year, and more.

Read More
10 Nov
ABA Education logo

Stay Engaged With Customers on Social Media During the Holidays

Overall social media usage has increased during the pandemic, with the average engagement with posts per day increasing across Facebook, Twitter, Instagram, and TikTok.

Read More
10 Nov
ABA Technology Meetup logo

November 12 Technology Meetup to Feature Open Conversation

This is the final meetup of 2020; a new series of Marketing and Technology meetups will begin in 2021.

Read More
03 Nov
ABA Meetups Logo

November Meetups to Feature Open Conversations on Marketing, Technology

The Marketing Meetup will take place on Thursday, November 5, and the Technology Meetup will be held Thursday, November 12. These will be the final meetups for the year.

Read More
28 Oct

Talk Marketing and Technology Strategies During November Meetups

The November meetups will both feature open conversations for booksellers to participate in. 

Read More
27 Oct
November Is the New December

November Is the New December: Tell Your Customers to Shop Now

Booksellers are welcome to share these new designs with fellow local businesses to further spread the message to shop early and shop local.

Read More
20 Oct
November Is the New December

New Designs Available: November Is the New December

As October turns to November, ABA has created a fresh set of designs to encourage customers to shop early and shop local.

Read More


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








Copyright 2023 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement