Marketing

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21 Oct
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Sign Up for ABA’s Upcoming Marketing, Technology Meetups

Next month’s Marketing Meetups will look at marketing budgets and Eventbrite, while the Technology Meetup will focus on task management and communication tools. All booksellers are welcome to join.

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09 Oct
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Hear All About Audiobooks at ABA’s Upcoming Marketing Meetup

The meetup will look at selling and gifting audiobooks and the celebration of Libro.fm’s Real People Monday, also known as Cyber Monday. All booksellers are invited to join.

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02 Oct
Trick or Read

Spooky Halloween Designs Now Available in BookWeb’s Marketing Assets

This year’s Halloween designs, in JPG format, include the taglines “Read Something Scary Good” and “Trick or Read.”

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02 Oct
ABA Meetups Logo

Sign Up for ABA’s Upcoming Marketing, Technology Meetups

The October 8 Technology Meetup will look at alternative payment methods, while the October 17 Marketing Meetup will focus on Libro.fm audiobooks. All booksellers are welcome to join.

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24 Sep

Marketing Meetup Recap: Love Your Bookstore Marketing Campaigns

The Love Your Bookstore challenge, which takes place November 8–17, aims to promote brick-and-mortar bookstores via social media.

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23 Sep
ABA Education logo

How Bookstores Can Work With Schools in All Seasons

Bookselling This Week reached out to several booksellers who regularly work with schools and compiled a list of specific actions they take every spring, summer, and fall, as well as throughout the school year.

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10 Sep

Quarto Offering Indie Bookstore Display Kits for National Coming Out Day on October 11

More than 100 bookstores and organizations from across the country have already signed up to receive the kits, which include a downloadable sign, pins inspired by the book Yay! You’re Gay! Now What? and a free chapter to download, and more.

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10 Sep

Marketing Meetup Recap: Hummingbird E-Book Marketing

During the online conversation, Josh Mettee of Hummingbird Digital Media and Dave Lucey of Page 158 Books talked about the free e-book and audiobook retailing platform.

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28 Aug
Let's Talk About Pre-Orders!

ABA Highlights Titles Recently Added to Pre-Order Calendar

The Pre-Order Calendar offers a list of titles with good pre-order potential and specifically features books with added value to encourage customers to order from their local indie bookstore.

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28 Aug

Sign Up for ABA’s Upcoming Marketing, Technology Meetups

The September 5 Marketing Meetup will look at Hummingbird e-book marketing, while the September 10 Technology Meetup will focus on hosting digital events. All booksellers are welcome to join.

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26 Aug

Marketing Meetup Recap: Holiday Marketing

Attendees heard from fellow booksellers about when they start planning for the holiday season, how they decide on which books and gifts to promote, and more.

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21 Aug
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ABA’s August 22 Marketing Meetup to Focus on Holiday Marketing

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

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14 Aug

Marketing Meetup Recap: Marketing Multi-Store Events

Booksellers discussed strategies for planning and marketing such events as Independent Bookstore Day, Find Waldo Local, and Here’s Harry. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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