Marketing

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23 Mar

What Can Bookstores Do for You? Riverwalk Takes Innovative Path to Profits

From the outside, Riverwalk Books in Chelan, Washington, appears to sell books in its 1,500-square-foot space. And, of course, it does. But a number of other activities take place in the nine-year-old store as well, thanks to the creativity of owner and founder Libby Manthey. She took seriously the lessons she learned at ABA's prospective booksellers school over a decade ago, and more recently at the education sessions given at PNBA meetings. "I know that I have to keep my eye on the bottom line -- always on the bottom line.

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22 Feb

Website Marketing Checklist Offers Best Practices

In the classic baseball movie Field of Dreams, the mantra repeated throughout the film is, "If you build it, they will come." Not so with websites.

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20 Dec

Guerrilla Insights: 10 Ways to Guerrilla Creativity

By Jay Conrad Levinson

When it comes to marketing, guerrillas become creative in very special ways and they're not the ways that are demonstrated by most marketing.

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04 Nov

Creating a Culture of Service Excellence

The definition of customer service includes factors like location, access, speed, product quality, communication, competitive pricing, knowledgeable sales associates, store hours, return policies, and price guarantees.

In her book Ordinary Acts, Extraordinary Outcomes, Betsy Sanders defines customer service as "what the customers are willing to pay for."

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28 Oct

Checklist Offers Best Web Site Marketing Practices

The success of a bookstore's Web site is directly dependent on the bookseller's efforts to market it, stressed Len Vlahos, BookSense.com director. "In some ways, a storefront retailer's Web site functions as an extension of the store, and, in other ways, as an additional location," Vlahos said.

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21 Oct

Nick Jr Bets on Best Books

The November issue of Nick Jr Family Magazine, which offers parents advice on everything from the best holiday toys to the best video games, directs those looking for a good book to read with their children to titles included in Book Sense Best Books: 125 Favorite Books Recommended by Independent Book

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13 Oct

A Three-Pronged Approach to Increasing Gift Card Sales

After the November 2 elections, the most important colors will shift from red and blue to red and green, and another holiday season will begin. Uncertainty about the economic forecast is the only sure thing once again this year -- no one can accurately predict whether or not shoppers will be spending freely or cautiously. However, this year's market research does show a steady increase in the use of electronic gift cards.

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13 Oct

Honoring the Memory of Christopher Reeve

The death of actor Christopher Reeve on October 10 adds extra poignancy to the Book Sense and A&E Network partnership that seeks to raise funds for the Christopher Reeve Paralysis Foundation (CRPF). Booksellers were sent a special donation box created by A&E exclusively for Book Sense stores to collect money for CRPF in September's White Box.

A statement on the CRPF Web site, www.ChristopherReeve.org, notes that Reeve's family has requested that donations be made in his honor to the Foundation.

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12 Oct

Creating a Guerrilla Marketing Calendar

A marketing calendar is an integral part of a successful marketing plan, and a savvy retailer won't wait until after the holidays to create a marketing calendar for the new year. Pre-holiday rush is a good time to start formulating new plans as well as to assess which of the past year's marketing efforts worked and bear repeating.

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07 Oct

All Aboard for a Polar Express Prize Pack

The November 10 opening of Warner Brothers' animated adaptation of Chris Van Allsburg's classic Christmas tale, The Polar Express (Houghton Mifflin), starring Tom Hanks, is just over a month away.

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06 Oct

Books to Movies to Books

A new crop of films based on books -- and books based on films -- provides booksellers with plenty of opportunities for cross promotions now and in the coming months.

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16 Sep

Polar Express Ride for Reading Delivers First Book to Children

The Polar Express, Chris Van Allsburg's Caldecott Medal-winning children's book, will hit the big screen this November 10 in an animated adaptation from Warner Bros., starring Tom Hanks.

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09 Sep

Polar Express Promo Coming Down the Track!

Chris Van Allsburg's Caldecott Medal-winning The Polar Express (Houghton Mifflin) will come to the big screen this November 10 in an animated adaptation from Warner Bros., starring Tom Hanks.

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09 Sep

October 'We Also Recommend' PDF Now Online

The downloadable PDF flier of October "We Also Recommend" titles, which includes bibliographic information, jacket images, and booksellers' quotations, is now available on BookWeb.org. (To download, click here).

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09 Sep

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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