Marketing

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29 Jul

Send Two Lucky Customers Packing With a Cold Case

Book Sense bookstores can help their customers win a crime spree -- well, actually, a crime-writing spree -- when they direct customers to A&E Network's Cold Case Files Sweepstakes.

A&E's Cold Case Files, a series that examines the art of forensics, has partnered with Book Sense and Penguin to create a sweepstakes designed specifically for Book Sense stores and their customers. The grand prize is a 7-Day/6-Night trip for two to the Harrogate Crime Writing Festival in Harrogate, England.

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22 Jul

Cook Inlet & Kraft Cook Up a Recipe for Kids

Anchorage, Alaska's Cook Inlet Book Company recently partnered with Kraft Foods to donate $50,000 worth of books to public and private school libraries throughout Anchorage. Schools that participated in the "Shop for Literacy" program by gathering Kraft proof-of-purchase labels won a percentage of the $50,000 book credit redeemable at Cook Inlet.

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22 Jul

Book Sense at Five -- The Celebration Continues!

In this month's White Box you'll find a set of shelf-talkers for the 25 titles chosen as "The Best of the First Five Years of Book Sense" as well as copies of consumer take-aways for both the adult and children's titles that served as the ballots for your choices of the Best Books.

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07 Jul

Now's the Time for Best Books Displays

As materials promoting the Best Books: The Best of Book Sense From the First Five Years wing their way to bookstores, booksellers are reminded that now is the time to put together displays featuring the 10 Adult Fiction, 5 Adult Nonfiction, and 10 Children's titles, selected by more than one thousand booksellers as the best of the Book Sense lists.

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27 May

Book Sense @ 5 Publicity Kit Now Available to Book Sense Members

This week, ABA announced the availability of a Book Sense @ 5 Publicity Kit for bookstores participating in the Book Sense marketing program. The publicity pack will be available at BookExpo America and in June's Red Box mailing and is online at www.bookweb.org/education/marketing/.

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29 Apr

Celebrities Hit the Books in New A&E - Book Sense Partnership

Book Sense and the A&E Network have announced the formation of a new marketing partnership that both anticipate will extend their brand into the well-known territory of the other.

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08 Apr

Important News About The History Channel Promotions

Here is some important news, and a reminder, about various Book Sense marketing initiatives with The History Channel. Questions about any of these promotions should be addressed to Associate Director of Book Sense Marketing Meg Smith at meg@booksense.com.

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07 Apr

April White Box -- A Shower of Important Materials and Sure-to-Be Handselling Favorites

April brings a rich outpouring of goodies from Book Sense Publisher Partners, guaranteed to nourish sales and wash away any doubts as to where the next wonderful handsell titles are coming from!

Before I share some of what's in store provided by publishers, here's some news on other important materials you'll find in this month's Box:

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07 Apr

Book Sense Unveils New Monthly 'Red' Box Mailing

In May, Book Sense will initiate a new monthly, time-sensitive mailing to benefit both booksellers and publishers: the "Red" Box Mailing. The Red Box will offer publishers a new and faster way to get materials into the hands of Book Sense booksellers and will serve as a monthly "In-Store Marketing Action Kit" for bookstores.

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11 Mar

March White Box Roars in Like a Lion

The March Book Sense White Box roars in like a lion … filled with information and materials you need to see …

First, from ABA and Book Sense:

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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