Marketing

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27 May

Book Sense @ 5 Publicity Kit Now Available to Book Sense Members

This week, ABA announced the availability of a Book Sense @ 5 Publicity Kit for bookstores participating in the Book Sense marketing program. The publicity pack will be available at BookExpo America and in June's Red Box mailing and is online at www.bookweb.org/education/marketing/.

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29 Apr

Celebrities Hit the Books in New A&E - Book Sense Partnership

Book Sense and the A&E Network have announced the formation of a new marketing partnership that both anticipate will extend their brand into the well-known territory of the other.

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08 Apr

Important News About The History Channel Promotions

Here is some important news, and a reminder, about various Book Sense marketing initiatives with The History Channel. Questions about any of these promotions should be addressed to Associate Director of Book Sense Marketing Meg Smith at meg@booksense.com.

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07 Apr

April White Box -- A Shower of Important Materials and Sure-to-Be Handselling Favorites

April brings a rich outpouring of goodies from Book Sense Publisher Partners, guaranteed to nourish sales and wash away any doubts as to where the next wonderful handsell titles are coming from!

Before I share some of what's in store provided by publishers, here's some news on other important materials you'll find in this month's Box:

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07 Apr

Book Sense Unveils New Monthly 'Red' Box Mailing

In May, Book Sense will initiate a new monthly, time-sensitive mailing to benefit both booksellers and publishers: the "Red" Box Mailing. The Red Box will offer publishers a new and faster way to get materials into the hands of Book Sense booksellers and will serve as a monthly "In-Store Marketing Action Kit" for bookstores.

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11 Mar

March White Box Roars in Like a Lion

The March Book Sense White Box roars in like a lion … filled with information and materials you need to see …

First, from ABA and Book Sense:

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11 Mar

History Channel Offers Chance to Win a Trip to Vegas

Booksellers have a chance to get lucky with the display contest for the latest Hardcover History featured title.

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29 Jan

A Memo Re NRF's Recent Convention & Trade Show

ABA Marketing Director Jill Perlstein provides booksellers with her impressions of the National Retail Federation's (NRF) 92nd Annual Convention & Expo, which was held on January 12 - 15 at New York City's Jacob Javits Convention Center.

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28 Jan

New Book Cash Checks to Appear in February

Book Cash, the nationwide promotional program coordinated by The Properties Group, has begun a new promotion offering select credit card holders in Visa's Gold Rewards program $5 Book Cash checks. The checks, which can be used for books as well as movie tickets and pizza, should begin appearing in stores in February. (Click here for sample coupon.)

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11 Dec

December White Box Provides Holiday Cheer Galore

As the 2003 Book Sense White Box mailing year draws to a close, Santa himself couldn't come up with a more wonderful selection of items than those provided by our Publisher Partners. No lumps of coal here! Just some of the highlights:

Galleys, ARCs, and finished books:

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26 Nov

Hark -- Bookselling Tips to Bring Increased Joy

Holidays 2003 -- Will your sales records be filled with comfort and joy or will your store suffer too many silent nights? After a rocky year, booksellers around the country are looking for innovative ways to bring people into their stores or onto their Web sites to maximize sales. Stores may be using holiday promotional techniques that, although they worked in the past, are now failing to bring in customers. People are jamming stores later and later in the season, waiting for big discounts or simply leaving gift shopping to the last minute.

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25 Nov

As Seen in The New Yorker

The full-page add featuring the November/December Book Sense 76 Top Ten that will appear as part of the "Booked for the Holidays" insert in the December 8 issue of The New Yorker is now available as a downloadable PDF on BookWeb.org. The 8.5" x 11" ad, which includes book jackets and booksellers' quotes, is ideal for in-store displays. (To download the ad, click here.)

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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