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09 Jul

BACARDI Mixers & Book Sense Book Club Sweepstakes Materials on the Way

Book Sense stores participating in the BACARDI Mixers & Book Sense Book Club Sweepstakes should be on the lookout for a carton containing a point-of-sale entry box with tear-pads, a poster, and a BACARDI Mixers Book Club party kit, which can be used for individual store events and includes glasses, coasters, drink charms, free BACARDI Mixers, and more. The materials should arrive at stores by July 14, the sweepstakes start date.

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09 Jul

Potter Display Contest Deadline Approaches

July 31 is the deadline for receipt of photos from booksellers participating in the Book Sense Make Some Magic With Harry Potter and the Order of the Phoenix sweepstakes display contest. The winner of the contest will receive a $2,000 credit from Scholastic, Inc.

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09 Jul

New Book Sense 76 Shelf-Talkers Now Online

The two-page downloadable PDF file of Book Sense 76 shelf-talkers available at www.bookweb.org/read/2833 has been updated to include shelf-talkers for six of the top ten titles on the July/August Book Sense 76. The PDF file also includes two blank shelf-talkers that booksellers can use for their own quotes or for quotes clipped straight from the Book Sense 76.

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03 Jul

Book Sense Electronic Gift Card Program Development Continues

ABA is finalizing details of its national electronic gift card program for stores with Book Sense and will begin rolling out details regarding program costs, equipment requirements, and sign-up in the July 10 edition of Bookselling This Week. The association will also soon finalize a selection of generic gift card designs with a generic backer or presenter. Booksellers will be able to add their store logo and information to the front of the card and to the backer for an additional fee.

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26 Jun

Summer's Here and the Time Is Right for the BACARDI Mixers & Book Sense Book Club Sweepstakes

The BACARDI Mixers & Book Sense Book Club Sweepstakes is set to begin in July and will run for four months. Book Sense and The Minute Maid division of The Coca-Cola Company teamed up to create this in-store national sweepstakes promotion to drive consumers participating in reading groups to independent bookstores with Book Sense and to raise awareness of the Book Sense brand. Bookstores with Book Sense should be on the lookout for sweepstakes materials, which should arrive no later than July 11.

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25 Jun

Book Sense Gift Certificate Expiration Date Reminder

Here's a reminder for booksellers regarding expiration dates on Book Sense gift certificates. Expiration dates do not apply in California, New Hampshire, Rhode Island, and, possibly, other states.

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24 Jun

Four Newspapers Join Media Featuring Book Sense Bestseller Lists

The number of national and local newspapers, magazines, industry publications, and Web sites featuring Book Sense Bestseller lists (national, regional, or category) continues to grow each month.

Four newspapers recently joined the list: Bellingham, Washington's Bellingham Weekly (Pacific Northwest list); Burlington, Vermont's Burlington Free Press (Northeast list); Park City, Utah's Park City Record (National list); and Seattle's Queen Anne/Magnolia News (Pacific Northwest list).

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12 Jun

Tune Into Your Local Independent Bookseller: SEBA Sponsors Public Radio Program

This fall, Southeasterners will be able to tune into author readings hosted at independent bookstores all over the region. Starting October 1, the Southeast Booksellers Association (SEBA) will be the presenting sponsor of The Spoken Word, a series broadcast by Atlanta's public radio station, WABE. The Spoken Word features author readings and talks and performances about literature and the arts that are recorded around the Southeast.

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29 May

Live From BEA -- Day One

On Thursday, May 29, over 300 independent booksellers from around the U.S. converged in Los Angeles for the ABA Education Day, which included ABA's first annual "What Are You Reading Lunch." The day's numerous sessions were packed with prospective, novice, and veteran booksellers alike, each looking to enhance their bookselling skills. According to comments from a number of booksellers, the programming did not disappoint.

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13 May

The Maturing Book Buyer

Growing Market Opportunity for Independent Booksellers

By Michael F. Hoynes, ABA Marketing Officer

Much has been written about the aging of America. A major part of the story is the approximately 72 million baby boomers who are now moving into their fifties. Every shift in demographic patterns creates a new business opportunity for some business sector, and there is a great deal of evidence that the growing number of older book buyers opens a major marketing opportunity for independent booksellers.

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08 May

Public Radio Station Hosts Roundtable of Independent Booksellers

How can a regional public radio station that covers parts of seven northeastern states, including New York, Massachusetts, New Jersey, Pennsylvania, Vermont, and New Hampshire, offer local coverage for listeners in very different communities?

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01 May

Book Sense Mixing It Up With New BACARDI Mixers Promotion

Book Sense and The Minute Maid division of The Coca-Cola Company have teamed up to create an in-store Book Club Sweepstakes that aims to drive consumers participating in reading groups to independent bookstores with Book Sense. The national sweepstakes promotion, the BACARDI® Mixers & Book Sense Book Club Sweepstakes, will start in July and run for four months. It is expected that the promotions will drive traffic to Book Sense stores and raise awareness of the Book Sense brand.

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01 May

May White Box Includes an Abundance of Goodies

For May's white box mailing, which booksellers can expect mid-month, Book Sense Publisher Partners have provided sell sheets, easelback posters, postcards, bookmarks, and some fun promotional items, such as a promotional T-shirt for Good to Great: Why Some Companies Make the Leap ... and Others Don't, by Jim Collins (HarperBusiness).

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24 Apr

Book Sense Joins Forces with Levenger

On April 24, Book Sense and Levenger, Inc., a catalog and Internet company that provides high-quality tools for reading and writing, announced that the two companies had formed a marketing partnership to cross-promote their Web sites and merchandise. Starting in May, all BookSense.com Web sites will feature a Levenger link, and sales resulting from these links will earn participating booksellers an affiliate commission. Additionally, Levenger.com will have an affiliate link to BookSense.com.

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24 Apr

Publishers, Promote Your Books Through BookSense.com!

The American Booksellers Association is inviting publishers to participate in the BookSense.com Co-op Reimbursement Program. The new program helps publishers promote their books through both the Web sites and bricks-and-mortar locations of participating stores. ABA has been testing the program with the help of four publishers -- AOL/Time Warner, Harcourt, HarperCollins, and Simon & Schuster -- and 30 bookstores.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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