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19 Sep

A Big Deal: Category Bestseller List Update

A Treasure Trove of Knowledge and Publicity

By Carl Lennertz

We are archiving the rich data coming from 350 stores each week, so we can go back at any time and run reports by BISAC code covering one, two, four, or more weeks. The hope here is you might discover a book or two selling around the country that your POS system may have let slip out, or maybe it's a book you never tried. If you end up selling five to10 copies, all the better for you, the author, and the publisher.

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19 Sep

Bookstores Planning Special Community Events in Conjunction With Fire on the Mountain Fundraiser

Nationally, booksellers are continuing to promote the special Book Sense/History Channel fundraiser -- "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion, which began on September 9.

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12 Sep

Book Sense National Marketing Programs Have Launched

The Book Sense/History Channel fundraiser -- "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion -- officially kicked off on September 9. Nationally, hundreds of booksellers have set up special displays using materials that tie in with the October 28 History Channel documentary based on Fire on the Mountain: The True Story of the South Canyon Fire by John N. Maclean (Washington Square Press).

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12 Sep

Book Sense National Advertising Update -- New Ad Venues About to Launch

By Carl Lennertz and Mark Nichols

In addition to our ongoing and successful advertising in The New Yorker and Atlantic Monthly, spearheaded by ABA Marketing Officer Michael Hoynes, we are expanding the Book Sense presence in some notable book-only magazines and reviews.

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11 Sep

Bookstores Make Their Mark With Popular Customer Bookmark Contests

Bookmark contests create big community involvement, if The Village Book Store in Littleton, New Hampshire, and Village Books in Bellingham, Washington, are representative of other stores between the coasts. Nationally, many independents currently are gearing up for their annual bookmark contests to coincide with National Children's Book Week in November when winners are announced.

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05 Sep

Enthusiasm Grows for Fire on the Mountain Fundraising Campaign

Following the participation of Firehouse.com, the leading fire and emergency services Internet portal, there is growing consumer awareness and interest in the Book Sense and History Channel "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion.

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05 Sep

Prescription for Reading Program to Expand

ABA has announced that the successful Prescription for Reading program will be expanding to include a number of other organizations providing services for children. These include daycare centers, preschools, nursery schools, independent pharmacies, local Y's, day camps, senior citizen centers, or any organization that serves parents or grandparents of young children.

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29 Aug

Thursday Tip, Sleeper Alerts, and … Have a Good Weekend!

By Carl Lennertz

Tip of the Week:

Like the Car Guys and their Puzzler, Tip Guy is still on hiatus.

Full blurbs are up for the two latest 76s at http://www.bookweb.org/read/1474

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29 Aug

Look Who's Carrying Book Sense Bestseller Lists Now

The Book Sense Bestseller lists are currently carried in over 60 local and national newspapers and magazines, and each month the number continues to grow. In addition to publishing the national list, national media, industry publications, and local newspapers are carrying Book Sense regional bestseller lists and specialty bestseller lists.

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14 Aug

Getting Creative to Help the Community … and Sell Books

Larry Abramoff credits his "mid-life crisis" as a catalyst for some new directions at his bookstore. After founding Tatnuck Bookseller & Sons in Worcester, Massachusetts, 27 years ago and expanding to five locations (including the main store, which houses a full-service restaurant and publishing company), Abramoff was ready to do some event retooling.

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13 Aug

Booksellers Could See Times' Book Cash This Week

This month, the New York Times began sending Book Cash checks as a gift to consumers who upgraded from a trial to a full subscription to the newspaper. It is expected that the Times' Book Cash check, which is good for $10 towards payment for any book purchase, will be distributed to as many as 20,000 consumers. Booksellers could start seeing customers with the checks as early as this week.

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05 Aug

A Bookselling Secret You Don't Know

By Neal Coonerty

As a savvy and experienced bookseller, you should be able to name the best-selling single item in your bookstore in the last 12 months. Until I investigated, I couldn't.

First, I immediately thought about titles of hot books, but our best-selling book sold 845 paperback copies in the last year and wasn't even close to our number-one selling item. In fact, I found out that we sold 4,969 copies of our best-selling item last year, almost six times the number of our best-selling book.

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01 Aug

Thursday Tip, Sleeper Alerts, and … a Movie Rec??

By Carl Lennertz

Tip of the Week: Booksellers are reporting that they have had great success tucking a copy of the current 76 flier into titles waiting on the hold/special order shelf.

Sales News: Here's an update from data gathered from 350 indies. (Booksellers: Some of this information went out by e-mail Tuesday; let me know if you're not getting that e-mail, along with the national list and the "On the Rises." Publishers: Let me know if you're not getting the list on Tuesday.)

Hardcover Fiction:

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18 Jul

BookSense.com E-newsletter: Promoting Your Independents

Over the past year-and-a-half, BookSense.com's e-newsletter has established itself as a fun, promotional vehicle strengthening the bond between consumers and independent bookstores. "We get a lot of feedback from consumers," Linda Castellitto, BookSense.com's creative director, told Bookselling This Week. "And the newsletter will often prompt them to go look for books on their local independent bookstore's site, too. It's helped increase awareness [of independent bookstores]."

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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