Marketing

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03 Jul

Happy Birthday to Harry, Happy Birthday to Harry ...

Booksellers participating in the Book Sense national marketing program will have a special opportunity this summer to celebrate Harry Potter’s July 31st birthday. Scholastic Books and Book Sense have joined efforts to present the "Harry Potter and the Goblet of Fire Celebration" promotion.

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27 Jun

New Book Sense National Marketing Programs Set to Launch

The coming weeks will see the launch of significant new promotional opportunities for independent bookstores participating in the Book Sense national marketing program.

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27 Jun

Teen Summer Reads Book Sense 76 PDF Online

As promised last week, a downloadable pdf version of the Teen Summer Reads 76 is now available on BookWeb. Teen Summer Reads pads will be included in the July white box.

All previous 76s, children’s, and specialty 76s are available on BookWeb in html format and all previous 76 titles are included in one searchable Excel file at http://www.bookweb.org/read/1474.

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27 Jun

July 22 Book Sense New Yorker Ad Now Available

The July 22 issue of The New Yorker, on sale July 15, will include a Book Sense ad featuring the title Fragrant Harbor by John Lanchester (Marian Wood/Putnam, 0399148663), with a recommendation from Robert Rubin of The Bookstall at Chestnut Court in Winnetka, Illinois.

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26 Jun

E-newsletters: Making Your Customer Relationships Click

Any experienced e-mail user knows the drill: Log on, check mark the spam, and click delete. Then, if you have any relevant e-mail, you open and read it. For those e-mails you’re not sure of, you may open them -- but if you don’t see the point within two seconds, click! Deleted.

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13 Jun

Are You Still Blue?

Or, Get the New Gold Gift Certificates!

By Carl Lennertz

Bear with me; this is a "5!" plea from me. It’s that important.

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13 Jun

Featured Titles in Upcoming Book Sense Ads

Three July/August Book Sense 76 picks will be featured in print ads in the coming weeks.

The Life of Pi by Yann Martel (Harcourt) will be featured in an ad in the July/August issue of The Atlantic (on newsstands the week of June 18).

The July 1 issue of The New Yorker (on sale June 24) will include a Book Sense ad featuring Running With Scissors by Augusten Burroughs (St. Martin’s Press), and the July 8 issue (on sale July 1) will feature Perma Red by Debra Magpie Earling (Blue Hen/Putnam).

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12 Jun

What Do Writers Want?

A Brief Meditation on the Desires of Touring Authors

By Steve Almond

I was at the Phoenix airport, just in from L.A., and facing the prospect of having to read in a town where I knew, basically, no one.

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06 Jun

76 Mentions in Publisher Advertising on the Rise

by Carl Lennertz

It is a credit to the independents who have put their heart and soul into the Book Sense program that publishers have recognized its impact on sales and are, more and more, mentioning a book’s Book Sense 76 status in national advertising. Time Warner even put the Book Sense logo in EVERY ad they ran for a year.

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23 May

USA Today Selects Its Second Book Club Title

With War Emblem only one win away from horse racing’s triple crown, the USA Today book club’s second book selection is a fitting one: Seabiscuit, by Laura Hillenbrand (Ballantine Books), winner of this year’s BookSense Book of the Year Award for adult nonfiction. The national newspaper announced the selection Thursday, May 23.

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23 May

Upcoming Book Sense Ads in The New Yorker

The June 17 issue of The New Yorker -- on newsstands the week of June 10 -- will feature two ads highlighting Book Sense 76 selections. One ad will feature the 2002 Book Sense Book of the Year adult fiction winner, Peace Like a River (Atlantic Monthly Press), and Gould’s Book of Fish (Grove Press), a May/June 2002 Book Sense 76 pick.

The other ad in the issue will feature The Miracle Life of Edgar Mint (Vintage), which was a July/August 2001 Book Sense 76 selection.

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02 May

Day 1 at BookExpo America -- Focus on Professional Development

Competing as smarter retailers has become a key strategy for independent booksellers, and the almost 400 independents attending a full day of ABA special educational programming at BookExpo America filled panels and seminars to hear the latest on everything from marketing and inventory control to the "best ideas" in newsletters and staff development. In addition to the panels on business operations and personnel issues, there was an extensive offering of programming on children's bookselling and African-American bookselling.

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25 Apr

Why Book Sense Just Makes Sense for Independents

By Maret Orliss, Vroman’s Bookstore

Vroman’s has always been a big supporter of the Book Sense program. Through BookSense.com, the gift certificate program, and the Book Sense 76 list, Book Sense is an effective marketing program and a terrific way of promoting that independent bookstores, while unique, also share a common connection.

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24 Apr

Physician-Assisted Literacy -- Prescription for Reading Program Gains Momentum

Booksellers around the country have more reasons than ever to sign on to the 2002 Prescription for Reading marketing program. This year, Prescription for Reading is sponsored by a partnership of ABA, Book Sense, Chronicle Books, Baker & Taylor, and the Pizza Hut® BOOK IT!® Program. All of these partners have a strong interest in improving literacy and the general well-being of children.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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