Marketing

The Polar Express, Chris Van Allsburg's Caldecott Medal-winning children's book, will hit the big screen this November 10 in an animated adaptation from Warner Bros., starring Tom Hanks.

Chris Van Allsburg's Caldecott Medal-winning The Polar Express (Houghton Mifflin) will come to the big screen this November 10 in an animated adaptation from Warner Bros., starring Tom Hanks.

The downloadable PDF flier of October "We Also Recommend" titles, which includes bibliographic information, jacket images, and booksellers' quotations, is now available on BookWeb.org. (To download, click here).

The September Marketing Action Kit includes:

Hardcover History, the partnership of Book Sense and The History Channel promoting programming and reading combinations, is returning after a short hiatus.

In the July White Box, bookstores with Book Sense were sent promotional materials for "The Best Books of the First Five Years of Book Sense" and were encouraged to create a "Best Books" summer display.

This article is part of a series on the Guerrilla Marketing Web site and is reprinted here with the permission of Jay Conrad Levinson, author of the bestselling series Guerrilla Marketing and co-founder of Guerrilla Marketing International, Inc.

By Debra Kahn Schofield

The August White Box is one of the richest so far this year! Just some of the "goodies" in store for you:

Galleys, ARCs and finished books:

The July issue of Building Blocks, the newsletter of the Association of Booksellers for Children (ABC), presented a column entitled "Pannell Best Ideas in Children's Bookselling." The column featured tips for booksellers by the winners of, and nominees for, the 2004 Lucile Micheels Pannell Awards, which are presented annually by the Women's National Book Association (WNBA) to recognize one general bookstore and one children's specialty store that have excelled at creatively bringing books and children together and inspiring children's interest in books and read

The Children's Book Council (CBC), an association of trade book publishers and producers of related literary materials for young people, has been steadily expanding its Web site with CBC Online at www.cbcbooks.org. The site, which is an amalgam of components for an audience of librarians, educators, booksellers, writers, illustrators, parents, and member publishers, offers many resources for the public.

Jay Conrad Levinson is the author of the bestselling marketing series, Guerrilla Marketing. This article, which originally appeared on the Guerrilla Marketing Web site, provides seven tips for small retailers to get the most out of their marketing efforts.

By Jay Conrad Levinson

Book Sense bookstores can help their customers win a crime spree -- well, actually, a crime-writing spree -- when they direct customers to A&E Network's Cold Case Files Sweepstakes.

A&E's Cold Case Files, a series that examines the art of forensics, has partnered with Book Sense and Penguin to create a sweepstakes designed specifically for Book Sense stores and their customers. The grand prize is a 7-Day/6-Night trip for two to the Harrogate Crime Writing Festival in Harrogate, England.

Anchorage, Alaska's Cook Inlet Book Company recently partnered with Kraft Foods to donate $50,000 worth of books to public and private school libraries throughout Anchorage. Schools that participated in the "Shop for Literacy" program by gathering Kraft proof-of-purchase labels won a percentage of the $50,000 book credit redeemable at Cook Inlet.

In this month's White Box you'll find a set of shelf-talkers for the 25 titles chosen as "The Best of the First Five Years of Book Sense" as well as copies of consumer take-aways for both the adult and children's titles that served as the ballots for your choices of the Best Books.

As materials promoting the Best Books: The Best of Book Sense From the First Five Years wing their way to bookstores, booksellers are reminded that now is the time to put together displays featuring the 10 Adult Fiction, 5 Adult Nonfiction, and 10 Children's titles, selected by more than one thousand booksellers as the best of the Book Sense lists.