Marketing

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14 Mar

2019 Interactive Independent Bookstore Day Map Goes Live

Readers can now search an interactive map featuring more than 575 bookstores that will be selling special literary-themed merch on April 27, Independent Bookstore Day.

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11 Mar

ABA Seeks Photos of Pre-Order Promotions in Bookstores

The photos of book displays, shelf-talkers, and other in-store signage that booksellers send in will be used in materials for future education sessions at ABA events, including this year’s Spring Forums.

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05 Mar

Marketing Meetup Recap: Using Pinterest to Market Your Store

Last September, Pinterest announced it had reached a new milestone: 250 million users. In this Marketing Meetup, booksellers discussed strategies for promoting their stores on the social media platform.

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04 Mar

Sign Up for ABA’s March 14 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Twitter, which has 67 million users in the U.S. alone.

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01 Mar

Bookstores Promote Women’s History Month on Facebook, Twitter, and Instagram

This March, booksellers are taking to social media to promote Women’s History Month, including by posting pictures of creative book displays.

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20 Feb

Marketing Meetup Recap: Best Practices for Hosting Ticketed Events

Booksellers discussed ticketing services, the best platforms for marketing events, and best practices for event grid pitches.

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20 Feb

Wi14 Education: “Bringing Play and Revenue Into the Store: Board Games are Back!”

Booksellers who have brought board games into their bookstores to sell discussed how they did it in this session moderated by the director of the Game Manufacturers Association.

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19 Feb

Sign Up for ABA’s February 28 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Pinterest, which reached 250 million users last year.

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07 Feb

Booksellers Stage Creative Book Displays for Black History Month

Indie bookstores around the country are creating engaging and educational book displays in honor of Black History Month.

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05 Feb

Marketing Meetup Recap: Instagram Marketing for Your Bookstore

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

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04 Feb

Sign Up for ABA’s February 14 Marketing Meetup on Ticketed Events

Booksellers who join the online conversation will discuss ticketing services, where to market ticketed events, media engagement, and more.

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21 Jan

Marketing Meetup Recap: Marketing Your Bookstore in a Tourist Town

Booksellers from stores in tourist towns discussed strategies to capitalize on the busy season as well as marketing campaigns to run during the off-season to draw in locals. 

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16 Jan

Wi14 Small Business Management Seminar: Design for Strategic In-Store Merchandising

Paula Taylor will lead an intensive, three-hour deep-dive into key strategies and real-life applications of traditional and non-traditional visual merchandising techniques.

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16 Jan

Sign Up for Two Upcoming ABA Marketing Meetups

The January 17 discussion will look at marketing your bookstore in a tourist town; the January 31 topic is marketing through Instagram.

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08 Jan

January 17 Marketing Meetup to Look at Marketing Your Bookstore in a Tourist Town

Booksellers are invited to sign up now to participate in an online discussion about the marketing strategies that bookstores use to succeed when located in an economy driven by tourism.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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