29 Jan

A Memo Re NRF's Recent Convention & Trade Show

ABA Marketing Director Jill Perlstein provides booksellers with her impressions of the National Retail Federation's (NRF) 92nd Annual Convention & Expo, which was held on January 12 - 15 at New York City's Jacob Javits Convention Center.

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28 Jan

New Book Cash Checks to Appear in February

Book Cash, the nationwide promotional program coordinated by The Properties Group, has begun a new promotion offering select credit card holders in Visa's Gold Rewards program $5 Book Cash checks. The checks, which can be used for books as well as movie tickets and pizza, should begin appearing in stores in February. (Click here for sample coupon.)

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11 Dec

December White Box Provides Holiday Cheer Galore

As the 2003 Book Sense White Box mailing year draws to a close, Santa himself couldn't come up with a more wonderful selection of items than those provided by our Publisher Partners. No lumps of coal here! Just some of the highlights:

Galleys, ARCs, and finished books:

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26 Nov

Hark -- Bookselling Tips to Bring Increased Joy

Holidays 2003 -- Will your sales records be filled with comfort and joy or will your store suffer too many silent nights? After a rocky year, booksellers around the country are looking for innovative ways to bring people into their stores or onto their Web sites to maximize sales. Stores may be using holiday promotional techniques that, although they worked in the past, are now failing to bring in customers. People are jamming stores later and later in the season, waiting for big discounts or simply leaving gift shopping to the last minute.

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25 Nov

As Seen in The New Yorker

The full-page add featuring the November/December Book Sense 76 Top Ten that will appear as part of the "Booked for the Holidays" insert in the December 8 issue of The New Yorker is now available as a downloadable PDF on The 8.5" x 11" ad, which includes book jackets and booksellers' quotes, is ideal for in-store displays. (To download the ad, click here.)

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01 Oct

Entrepreneur Press Sweepstakes Launches October 7

On October 7, Entrepreneur Press launches its There's No Business Like Sports Business Sweepstakes, to publicize The Business Playbook: Leadership Lessons From the World of Sports by sports marketer Brandon Steiner. Book Sense booksellers and their customers could each win a Grand Prize: a chance to meet a Hall of Famer (and game tickets) for the sport of their choice.

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25 Sep

Bacardi Mixers Book Club Sweepstakes Ends September 30

According to the rules of the Bacardi Mixers/Book Sense Book Club Sweepstakes, participating stores must take down their store displays and ballot boxes at the end of the business day Tuesday, September 30.

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18 Sep

End of Bacardi Mixers/Book Sense Book Club Sweepstakes Draws Near

Tuesday, September 30, is the last day for stores participating in the Bacardi Mixers/Book Sense Book Club Sweepstakes to accept entries deposited in their store displays. At the end of the business day, stores must take down the ballot box.

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18 Sep

Plastic Over Paper: Gift Cards Increase Sales With Less Effort

A number of retail studies have shown that consumers are opting for gift cards in a big way. Among the statistics reported: 70 percent of all gift certificates in 2002 were sold in the card format, and gift card sales are at least 15 to 20 percent higher than gift certificate sales. Stores also benefit from the instant electronic data transmission and online reports that a gift card program provides.

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11 Sep

September/October Book Sense 76 Display Suggestions

Autumn has arrived, and with it, the September/October Book Sense 76. Given the wealth of wonderful, unique titles on the list, it can be challenging to select titles for in-store displays. Here are some suggestions for creating interesting title arrangements, from pairings to groupings to, well, piles.

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04 Sep

Entrepreneur Press Offers Book Sense Booksellers Chance to Meet a Hall of Famer

Book Sense booksellers should check the September White Box for the Entrepreneur Press "There's No Business Like Sports Business" Sweepstakes materials, publicizing The Business Playbook: Leadership Lessons From the World of Sports by sports marketing master Brandon Steiner.

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28 Aug

BTW News Briefs

Fox's Attempt to Block Franken Book Not Fair, Judge Rules

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20 Aug

Two Book Sense 76 Recommendations Featured in October The Atlantic Monthly

The October issue of The Atlantic Monthly will include two bookmark-style ads featuring Book Sense 76 recommendations from booksellers with Book Sense.

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20 Aug

Three More Newspapers Begin Publishing Book Sense Bestsellers Lists

The list of national and local newspapers, magazines, industry publications, and Web sites featuring Book Sense Bestseller Lists continues to grow each month. Recently, the national Book Sense Bestseller List began appearing in Heber City, Utah's Wasatch Wave, while the Pacific Northwest list is now being published in Twisp, Washington's Methow Valley News, and the New England list appears in Auburn, Maine's Twin City Times.

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14 Aug

Booksellers Should Bookmark Hardcover History

This summer, Book Sense and The History Channel joined to launch Hardcover History, a monthly in-store promotion that pairs special History Channel shows with suggested reading. With publisher support, each month Book Sense creates a unique bookmark to be placed in the Hardcover History easelback. Hardcover History entices customers to return to bookstores each month for reading recommendations that compliment meaningful History Channel programs.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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