26 Jun

Summer's Here and the Time Is Right for the BACARDI Mixers & Book Sense Book Club Sweepstakes

The BACARDI Mixers & Book Sense Book Club Sweepstakes is set to begin in July and will run for four months. Book Sense and The Minute Maid division of The Coca-Cola Company teamed up to create this in-store national sweepstakes promotion to drive consumers participating in reading groups to independent bookstores with Book Sense and to raise awareness of the Book Sense brand. Bookstores with Book Sense should be on the lookout for sweepstakes materials, which should arrive no later than July 11.

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25 Jun

Book Sense Gift Certificate Expiration Date Reminder

Here's a reminder for booksellers regarding expiration dates on Book Sense gift certificates. Expiration dates do not apply in California, New Hampshire, Rhode Island, and, possibly, other states.

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24 Jun

Four Newspapers Join Media Featuring Book Sense Bestseller Lists

The number of national and local newspapers, magazines, industry publications, and Web sites featuring Book Sense Bestseller lists (national, regional, or category) continues to grow each month.

Four newspapers recently joined the list: Bellingham, Washington's Bellingham Weekly (Pacific Northwest list); Burlington, Vermont's Burlington Free Press (Northeast list); Park City, Utah's Park City Record (National list); and Seattle's Queen Anne/Magnolia News (Pacific Northwest list).

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12 Jun

Tune Into Your Local Independent Bookseller: SEBA Sponsors Public Radio Program

This fall, Southeasterners will be able to tune into author readings hosted at independent bookstores all over the region. Starting October 1, the Southeast Booksellers Association (SEBA) will be the presenting sponsor of The Spoken Word, a series broadcast by Atlanta's public radio station, WABE. The Spoken Word features author readings and talks and performances about literature and the arts that are recorded around the Southeast.

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29 May

Live From BEA -- Day One

On Thursday, May 29, over 300 independent booksellers from around the U.S. converged in Los Angeles for the ABA Education Day, which included ABA's first annual "What Are You Reading Lunch." The day's numerous sessions were packed with prospective, novice, and veteran booksellers alike, each looking to enhance their bookselling skills. According to comments from a number of booksellers, the programming did not disappoint.

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13 May

The Maturing Book Buyer

Growing Market Opportunity for Independent Booksellers

By Michael F. Hoynes, ABA Marketing Officer

Much has been written about the aging of America. A major part of the story is the approximately 72 million baby boomers who are now moving into their fifties. Every shift in demographic patterns creates a new business opportunity for some business sector, and there is a great deal of evidence that the growing number of older book buyers opens a major marketing opportunity for independent booksellers.

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08 May

Public Radio Station Hosts Roundtable of Independent Booksellers

How can a regional public radio station that covers parts of seven northeastern states, including New York, Massachusetts, New Jersey, Pennsylvania, Vermont, and New Hampshire, offer local coverage for listeners in very different communities?

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01 May

Book Sense Mixing It Up With New BACARDI Mixers Promotion

Book Sense and The Minute Maid division of The Coca-Cola Company have teamed up to create an in-store Book Club Sweepstakes that aims to drive consumers participating in reading groups to independent bookstores with Book Sense. The national sweepstakes promotion, the BACARDI® Mixers & Book Sense Book Club Sweepstakes, will start in July and run for four months. It is expected that the promotions will drive traffic to Book Sense stores and raise awareness of the Book Sense brand.

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01 May

May White Box Includes an Abundance of Goodies

For May's white box mailing, which booksellers can expect mid-month, Book Sense Publisher Partners have provided sell sheets, easelback posters, postcards, bookmarks, and some fun promotional items, such as a promotional T-shirt for Good to Great: Why Some Companies Make the Leap ... and Others Don't, by Jim Collins (HarperBusiness).

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24 Apr

Book Sense Joins Forces with Levenger

On April 24, Book Sense and Levenger, Inc., a catalog and Internet company that provides high-quality tools for reading and writing, announced that the two companies had formed a marketing partnership to cross-promote their Web sites and merchandise. Starting in May, all Web sites will feature a Levenger link, and sales resulting from these links will earn participating booksellers an affiliate commission. Additionally, will have an affiliate link to

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24 Apr

Publishers, Promote Your Books Through!

The American Booksellers Association is inviting publishers to participate in the Co-op Reimbursement Program. The new program helps publishers promote their books through both the Web sites and bricks-and-mortar locations of participating stores. ABA has been testing the program with the help of four publishers -- AOL/Time Warner, Harcourt, HarperCollins, and Simon & Schuster -- and 30 bookstores.

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17 Apr

History Channel Promotion Will Entice Viewers to Make Book Sense of the Past

Starting in June, Book Sense and the History Channel will launch a monthly in-store promotion called Hardcover History, meant to entice readers to experience history through exceptional books and extraordinary television.

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16 Apr

Book Sense Lists in the Media

The number of national and local magazines, newspapers, industry publications, Web sites, and, now, televisions programs featuring Book Sense Bestseller (national, regional, or category) and 76 lists continues to grow each month.

The media outlets listed below recently began running one of ABA's Book Sense Bestseller or 76 lists. To view the complete list of media outlets, click here.

The Conway Daily Sun, Conway, New Hampshire (NEBA List)

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10 Apr

Harry the Fifth Brings More Magic to Book Sense

When the clock strikes 12:01 a.m. on June 21, Harry Potter and the Order of the Phoenix will bring its magic to booksellers everywhere. Local events including sleepover parties, midnight openings, and costume balls are in the works at independents around the country. Now Book Sense has brewed a special sweepstakes -- Make Some Magic with Harry Potter and the Order of the Phoenix -- for every purchaser of the book between 12:01 a.m. on June 21 and 11:59 p.m. on June 26. The sweepstakes will have one winner, chosen at random from all entries.

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10 Apr

New Shelf-Talkers and Staff Directory Among Changes at

ABA members visiting will note new and updated information on the Book Sense program. Among the most notable changes are:

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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