18 Jul E-newsletter: Promoting Your Independents

Over the past year-and-a-half,'s e-newsletter has established itself as a fun, promotional vehicle strengthening the bond between consumers and independent bookstores. "We get a lot of feedback from consumers," Linda Castellitto,'s creative director, told Bookselling This Week. "And the newsletter will often prompt them to go look for books on their local independent bookstore's site, too. It's helped increase awareness [of independent bookstores]."

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17 Jul

Book Cash Headed to Consumers with the New York Times

Beginning in August, as many as 20,000 consumers nationwide will receive a special Book Cash promotion designed to send book buyers into bookstores nationwide. The latest version of Book Cash certificates, good for $10 towards payment for any book purchase, will be sent to certain new subscribers to the New York Times.

As in previous Book Cash promotions, the certificates should be handled as if they were regular checks or traveler's checks: they should be deposited in the store's bank account.

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17 Jul Joins Book Sense in Community Campaign

Book Sense recently announced that, the leading fire and emergency services portal, which covers daily news and information for the emergency services sector, will be joining with Book Sense and The History Channel in supporting "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion. The fundraiser will run from September 9 through October 25 and will coincide with a documentary based on the book Fire on the Mountain: The True Story of the South Canyon Fire (Washington Square Press) by John N. Maclean.

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17 Jul

Here a Pig, There a Pig: Olivia Sidelines

Due to the overwhelming popularity, and numerous appearances on the BookSense Bestseller list, of Ian Falconer's Olivia books -- Olivia, Olivia Saves the Circus, Olivia Counts, and Olivia's Opposites (Simon & Schuster) -- BTW is providing sidelines information for related products.

We will update this list as more information becomes available.

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09 Jul

Reach Out and Touch an Author

Booksellers Help Reading Groups Connect With Authors via Speakerphone

Speakerphone conversations with authors are taking root as a new dimension for book clubs and booksellers. According to authors Donna Woolfolk Cross (Pope Joan) and Julia Older (The Island Queen) and booksellers Kiez Shultz (Prince & Pauper Bookshop in Rapid City, South Dakota) and Ruth Blake (Dickens-Reed Bookstore in Mount Dora, Florida), this kind of tele-networking is fruitful for everyone involved.

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03 Jul

Happy Birthday to Harry, Happy Birthday to Harry ...

Booksellers participating in the Book Sense national marketing program will have a special opportunity this summer to celebrate Harry Potter’s July 31st birthday. Scholastic Books and Book Sense have joined efforts to present the "Harry Potter and the Goblet of Fire Celebration" promotion.

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27 Jun

New Book Sense National Marketing Programs Set to Launch

The coming weeks will see the launch of significant new promotional opportunities for independent bookstores participating in the Book Sense national marketing program.

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27 Jun

Teen Summer Reads Book Sense 76 PDF Online

As promised last week, a downloadable pdf version of the Teen Summer Reads 76 is now available on BookWeb. Teen Summer Reads pads will be included in the July white box.

All previous 76s, children’s, and specialty 76s are available on BookWeb in html format and all previous 76 titles are included in one searchable Excel file at

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27 Jun

July 22 Book Sense New Yorker Ad Now Available

The July 22 issue of The New Yorker, on sale July 15, will include a Book Sense ad featuring the title Fragrant Harbor by John Lanchester (Marian Wood/Putnam, 0399148663), with a recommendation from Robert Rubin of The Bookstall at Chestnut Court in Winnetka, Illinois.

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26 Jun

E-newsletters: Making Your Customer Relationships Click

Any experienced e-mail user knows the drill: Log on, check mark the spam, and click delete. Then, if you have any relevant e-mail, you open and read it. For those e-mails you’re not sure of, you may open them -- but if you don’t see the point within two seconds, click! Deleted.

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13 Jun

Are You Still Blue?

Or, Get the New Gold Gift Certificates!

By Carl Lennertz

Bear with me; this is a "5!" plea from me. It’s that important.

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13 Jun

Featured Titles in Upcoming Book Sense Ads

Three July/August Book Sense 76 picks will be featured in print ads in the coming weeks.

The Life of Pi by Yann Martel (Harcourt) will be featured in an ad in the July/August issue of The Atlantic (on newsstands the week of June 18).

The July 1 issue of The New Yorker (on sale June 24) will include a Book Sense ad featuring Running With Scissors by Augusten Burroughs (St. Martin’s Press), and the July 8 issue (on sale July 1) will feature Perma Red by Debra Magpie Earling (Blue Hen/Putnam).

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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