Marketing

Bookselling This Week logo
31 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

Read More
30 Jul

August Indie Next List e-Newsletter to Deliver to 486,000+ Customers

The August Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to customers at more than 120 ABA member stores on Thursday, August 2.

Read More
17 Jul

Social Media and Content Marketing Basics for Booksellers: Take $50 Off

The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

Read More
16 Jul

#HarperCollinsLovesIndies Initiative Lets Booksellers Give Virtual Store Tours on Facebook Live

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.

Read More
22 May

Latest Marketing Roundtable Offers Booksellers Couponing Advice

Last week’s online marketing roundtable for booksellers featured tips for offering coupons to customers. The next roundtable will take place in-person at BookExpo.

Read More
17 May

Recommend Books You Love for the ABC Best Books for Young Readers Catalog

The ABC Children’s Group is asking booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

Read More
15 May

IndieCommunication: Join the IndieCommerce Team at BookExpo

Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

Read More
27 Apr

Recommendations Sought for 2018 ABC Best Books for Young Readers Catalog

The ABC Children’s Group is opening the floor for booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

Read More
27 Apr

May Indie Next List e-Newsletter to Deliver to 468,000+ Customers

Hundreds of thousands of customers at more than 120 ABA member stores will receive the May Indie Next List e-newsletter, powered by Shelf Awareness, in their inboxes on Thursday, May 3.

Read More
24 Apr

Summer Marketing Ideas the Topic of Booksellers’ Virtual Roundtable

Chalkboard signs don’t have to be the only marketing tool indie bookstores use to drive customers into their shops during the summer months.

Read More
18 Apr

Introducing The Cats, ABA’s New Social Media Coordinators

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

Read More
13 Apr

IndieCommunication: Optimize Your Bookstore’s Website

The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

Read More
10 Apr

Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

Read More
27 Mar

Wi13 Education: Courting the Romance Reader

A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.

 

Read More
13 Mar

2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

Read More

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement