More than 100 bookstores and organizations from across the country have already signed up to receive the kits, which include a downloadable sign, pins inspired by the book Yay! You’re Gay! Now What? and a free chapter to download, and more.
Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.
In the second of two meetups on how to organize and market multi-store events, bookseller speakers will discuss Independent Bookstore Day in addition to other shop local events, such as Find Waldo Local and Here’s Harry.
In the first of two meetups on how to organize and market multi-store events, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.