First Marketing Meetup of 2020 Highlights Successful Marketing Strategies
The open conversation focused on marketing ideas and strategies that did and didn’t work in the past year, marketing plans for the upcoming year, and more.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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