Marketing

Attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, a SEO and web design agency, about the value of search engine optimization to independent bookstores.

At this upcoming session, an Eventbrite representative will teach attendees about the service, and three ABA booksellers will discuss how they use it to market their events.

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

In this session, a representative from Eventbrite will teach attendees about the event management and ticketing website; then three booksellers will discuss how they use the service to promote and market their events.

The next Marketing Meetup will look at marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

This year’s holiday designs, in JPG format, include the taglines including “Give the Gift of Books,” “Everyone Gets a Book This Year,” and “Season's Readings.”

Marketing Meetups will look at determining your marketing budget and marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

Matchbook Marketing, which works with more than 60 indie booksellers, offers a print newsletter, custom store logos and branding, web development, and graphic design.