Marketing

Blog marketing is used by businesses to reach their target market through additional online visibility, either via a blog within their website or a specific blogging platform like WordPress or Tumblr.

Booksellers are encouraged to inform their customers, book club members, and colleagues that the winners and finalists for the Prize will be announced via livestream on the Pulitzer website.

The photos of book displays, shelf-talkers, and other in-store signage that booksellers send in will be used in materials for future education sessions at ABA events, including this year’s Spring Forums.

Last September, Pinterest announced it had reached a new milestone: 250 million users. In this Marketing Meetup, booksellers discussed strategies for promoting their stores on the social media platform.

The upcoming online conversation will look at marketing on the social media platform Twitter, which has 67 million users in the U.S. alone.

Booksellers who have brought board games into their bookstores to sell discussed how they did it in this session moderated by the director of the Game Manufacturers Association.

The upcoming online conversation will look at marketing on the social media platform Pinterest, which reached 250 million users last year.

Indie bookstores around the country are creating engaging and educational book displays in honor of Black History Month.

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

Booksellers who join the online conversation will discuss ticketing services, where to market ticketed events, media engagement, and more.

Paula Taylor will lead an intensive, three-hour deep-dive into key strategies and real-life applications of traditional and non-traditional visual merchandising techniques.