Marketing

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10 Apr

Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

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27 Mar

Wi13 Education: Courting the Romance Reader

A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.

 

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13 Mar

2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

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28 Feb

Marketing Roundtable Provides New Ideas for Customer Engagement

During ABA’s most recent virtual roundtable discussion, booksellers talked about creative new ways to engage with their customers, including through text messaging.

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14 Feb

Online Marketing: Pop-ups Garner New Newsletter Subscribers

Participants in the most recent ABA online marketing roundtable shared tactics for boosting e-mail newsletter subscribers through effective use of pop-up forms.

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16 Jan

Booksellers at Online Marketing Roundtable Share Strategies for Boosting Online Sales

Bookstores using ABA’s IndieCommerce platform experienced increased online sales this holiday season, with revenues, transactions, and the percent of visitors who placed an order all on the rise.

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13 Dec

Booksellers Show Off Creativity in Holiday Window Displays

Cheery displays greet book shoppers in stores and on social media as booksellers dress their windows for the season.

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05 Dec

Booksellers Share Innovative Holiday Marketing Tips

Independent bookstores are enticing shoppers in the final days before Hanukkah and Christmas with fun, festive promotions and events that make gift-giving easier.

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21 Nov

Regional Bookseller Associations Revamp Holiday Catalogs

The nine regional bookseller associations have launched new initiatives and improvements for their 2017 holiday catalogs to increase distribution and bookseller participation and provide wider online access.

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08 Nov

Across the Pond, Readers Head to Bookstores for Bibliotherapy

As U.S. booksellers celebrate Indies First, bookshops in the United Kingdom and Ireland will mark Sanctuary Saturday, which encourages the public to visit a bookstore for a peaceful shopping experience. 

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02 Nov

A Holiday Preparations Checklist

Here is BTW’s annual holiday preparations checklist, offering reminders to help smooth day-to-day operations at your store during the upcoming season.

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01 Nov

New Holiday Designs for Posters, Web Banners & Social Media

Nearly a dozen attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY section.

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18 Oct

Booksellers Go Batty for Halloween

As independent bookstores prepare for the spookiest season of the year, the National Retail Federation is predicting that Halloween spending will reach a record $9.1 billion in 2017.

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11 Oct

Booksellers: Get Ready for Indies First

There are many ways for indie booksellers to promote and participate in Indies First on Small Business Saturday, the annual celebration of independent bookstores taking place this year on November 25.

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02 Oct

Customizable Marketing Materials From AmEx Now Available for Small Business Saturday

A variety of marketing materials are now available from the American Express Shop Small Studio for small businesses looking to promote Small Business Saturday.

 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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