Marketing

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18 Oct

Booksellers Go Batty for Halloween

As independent bookstores prepare for the spookiest season of the year, the National Retail Federation is predicting that Halloween spending will reach a record $9.1 billion in 2017.

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11 Oct

Booksellers: Get Ready for Indies First

There are many ways for indie booksellers to promote and participate in Indies First on Small Business Saturday, the annual celebration of independent bookstores taking place this year on November 25.

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02 Oct

Customizable Marketing Materials From AmEx Now Available for Small Business Saturday

A variety of marketing materials are now available from the American Express Shop Small Studio for small businesses looking to promote Small Business Saturday.

 

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26 Sep

How We Sell Backlist: Scuppernong Books

Scuppernong Books’ “Year of the Author” initiative has enabled the Greensboro, North Carolina, store to sell more than 200 copies of James Baldwin’s books in 2017.

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02 May

Sign Up Now for May 11 Webinar on Creating a Store Press Kit

May 10 is the deadline for booksellers to register for a webinar on creating a press kit that will communicate their bookstores strongest selling points to publishers.

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26 Apr

Webinar to Present Step-by-Step Instructions for Creating Best Press Kit for Your Store

On May 11, ABA will host a webinar on creating a press kit that will prepare booksellers for their next conversation with publishers. The webinar will be presented by marketing consultant Maribeth Pelly.

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18 Apr

Take Note: Last-Minute Tips to Promote Independent Bookstore Day

With less than two weeks left to promote the April 29 celebration of Independent Bookstore Day, these social media and marketing tips will help booksellers make the most of the time remaining.

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17 Apr

“A Child of Books” Printed Gift Certificates Now Available

A new printed gift certificate design featuring artwork from Candlewick Press’ A Child of Books by Oliver Jeffers and Sam Winston can be ordered now on BookWeb.org.

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11 Apr

Survey Seeks to Determine ABA Members’ Online Marketing, E-commerce Needs

All ABA bookstore members are being asked to fill out a brief survey about their online marketing and e-commerce needs. Aggregate results will be shared with members of ABA’s Digital Task Force.

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05 Apr

Bookstores Join National Poetry Month Celebrations

Independent bookstores across the country are hosting a variety of fun and imaginative events to celebrate National Poetry Month.

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04 Apr

Macmillan Children’s Debuts Digital Toolkit for Reading Without Walls

Macmillan Children’s has assembled a digital toolkit that bookstores, schools, and libraries can use to publicize their events and promotions for this month’s Reading Without Walls challenge. 

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15 Mar

Preregistration for Find Waldo Local Extended to March 20

The preregistration period for this July’s sixth annual celebration of Find Waldo Local has been extended to Monday, March 20.

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01 Mar

BTW News Briefs

Transfer of Perseus Books distribution completed; PRH to publish Obamas; WNDB internship application opens; Hummingbird offers new discount program; Study finds post-millennials prefer physical stores; Amazon opens East Coast store; #FreeWordsTurkey petition presented to German government; LA Times Book Prize finalists announced 

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01 Mar

Givens Books Produces TV Commercials Promoting Localism

Danny Givens, owner of Givens Books-Little Dickens in Lynchburg, Virginia, has created a series of buy local-themed commercials for WABC, a local television station.

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15 Feb

Independent Bookstore Day Offers Marketing-in-a-Mailer

The Independent Bookstore Day Marketing-in-a-Mailer contains signage, stickers, teasers, shelf-talkers, and balloons to help bookstores promote the event. The kit costs $19 and orders are due March 1.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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