Bookselling This Week logo
05 Dec

ABA’s Marketing Meetup on January 3 to Feature Freeform Conversation for Booksellers

During a wide-ranging conversation, booksellers will recap the marketing strategies that worked for them in 2018 — and the ones that didn’t — and come up with new marketing topics for future Meetups.

Read More
05 Dec
Headphones on yellow background

Marketing Meetup Recap: Marketing Audiobooks and to Customers

Guest speakers Mark Pearson, Nick Johnson, Matt Norcross, and Suzanne Droppert discussed the different ways booksellers can market audiobooks to their customers.

Read More
04 Dec

Coming in ABA’s December Red Box: Bookmarks Featuring New York Times Book Review’s 10 Best Books of 2018

“We are delighted to share these bookmarks with independent bookstores across the country, whose work bringing books to readers we are delighted to support,” said NYTBR Editor Pamela Paul.

Read More
26 Nov
ABA Education logo

Sign Up for the Final Two Marketing Meetups of 2018

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

Read More
20 Nov

November 29 Marketing Meetup to Focus on Audiobooks

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

Read More
13 Nov
ABA education

Marketing Meetup Recap: Making the Most of Co-op Advertising

Guest speakers Kelly Justice of Fountain Bookstore, Suzanna Hermans of Oblong Books, and Gwyn Ridenhour of Matchbook Marketing discussed how they manage publisher co-op funds.

Read More
07 Nov

Two Indies First Press Release Templates Now Available on

For more promotional material, booksellers can go to the AmEx website for Small Business Saturday posters and e-mail templates, or to for Indies First web banners and social media images.

Read More
02 Nov

Join ABA’s Marketing Meetups to Talk Strategy With Fellow Booksellers

Recent topics covered include subscription services, loyalty programs, and social media. The November 8 roundtable discussion will focus on co-op, followed by audiobooks on November 29.

Read More
01 Nov
IndieCommerce logo image

IndieCommunication: IndieCommerce Institute, Credit Card Security, Co-Op Advertising

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute, get ready for new credit card security changes, and sign up for a roundtable on co-op.

Read More
31 Oct

Booksellers Get Spooky on Social Media for Halloween

Booksellers are celebrating Halloween 2018 with creative book displays, themed window decorations, and festive events.

Read More
30 Oct

Sign Up for November 8 Virtual Marketing Roundtable on Co-op

During the video conference, indie bookseller experts will discuss how they take advantage of publishers’ co-op funds for advertising and promotions.

Read More
30 Oct
A look inside Book Culture in New York City

Recent Virtual Marketing Roundtable Focuses on Membership Programs

During the discussion, three bookseller panelists shared details about the membership programs their stores offer and the benefits customers receive when they sign up.

Read More
24 Oct

YourTown Store Match Now Available to Bookstores on Edelweiss+

Arcadia and Edelweiss+ have teamed up to offer indie booksellers easy access to hyper-local collections of titles unique to each specific store and community as part of the YourTown Store Match program.

Read More
23 Oct

Ring in the Winter Holidays With New Designs

Five new holiday designs for newsletters, web banners, and social media postings are available in BookWeb’s Marketing Assets section.

Read More
27 Sep

BTW Presents a Roundup of 2018 #HarperCollinsLovesIndies Facebook Live Videos

Booksellers can check out these 38 videos from bookstores that have already taken part in the program this year, which was created to allow booksellers to give viewers a virtual tour of their stores.

Read More


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement